comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Lesen Sie mehrVon: Michael Ciadella Tags: Advertising, Amazon, Apps, Mobile, Multi-Platform
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. Lesen Sie mehrTags: Amazon, Audience Measurement, e-Commerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Tablets
comScore Reports $49.8 Billion in Q2 2013 Desktop-Based U.S. Retail E-Commerce Spending, Up Nearly 16 Percent vs. Year Ago
comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q2 2013 U.S. desktop-based retail e-commerce sales. Q2 2013 sales grew nearly 16 percent year-over-year to $49.8 billion, marking the fifteenth consecutive quarter of positive year-over-year growth and eleventh consecutive quarter of double-digit growth. Lesen Sie mehrVon: Kate Dreyer Tags: Advertising, Amazon, Audience Measurement, e-Commerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets
comScore chairman and co-founder Gian Fulgoni presents the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference. Lesen Sie mehrVon: Gian Fulgoni Tags: Ad Impressions, Amazon, Retail
Thanks to the explosion of tablets and smartphones, e-Commerce is making big strides in 2013. In this IRCE presentation, comScore chairman & co-founder Gian Fulgoni shows the growth of multi-platform e-Commerce and the new expectations that connected consumers have for retailers. Lesen Sie mehrVon: Gian Fulgoni Tags: Advertising, Amazon, e-Commerce, Mobile, Multi-Platform, Retail
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Lesen Sie mehrVon: Andrew Lipsman, Gian Fulgoni Tags: Advertising, Amazon, Audience Measurement, e-Commerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets
In this presentation, Darrick Li, Manager, MMX Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Lesen Sie mehrVon: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Suchen, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Lesen Sie mehrVon: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison Shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, Smartphone
Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. ViewMit: Gian Fulgoni Tags: Amazon, Cyber Monday, e-Commerce, Holiday Shopping, Mobile, Retail, Smartphone
Black Friday Billion: Kick-Off to Brick-and-Mortar Shopping Season Surges Past $1 Billion in E-Commerce Spending for the First Time
comScore (NASDAQ : SCOR) today reported U.S. retail e-commerce spending for the first 23 days of the November – December 2012 holiday season. For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday (November 23) saw $1.042 billion in online sales, making... Lesen Sie mehrVon: Andrew Lipsman Tags: Amazon, Apple, Black Friday, e-Commerce, Holiday Shopping, Internet Use, Retail, Shopping