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OMMA Metrics and Measurement


das Datum Juli 31, 2009
der Ort Hotel Nikko
San Francisco, CA
United States
Speaker Tania Yuki, Director Product Management, comScore, Inc.
Session Time 11:30 a.m.
die Beschreibung

Measuring Video and Virality

The video market is exploding with numerous vendors, business models and technology. What are the metrics and how do they fit into measuring user engagement and advertising models within video? This panel will explore what the metrics are around measuring video, understanding and measuring video virality, and trying to stream back to the site activity and customer conversion.