| das Datum | März 23, 2010 | |
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| der Ort |
J.W. Marriott San Antonio Hill Country San Antonio, TX United States |
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| Speaker | Erin Hunter, EVP Media, comScore, Inc. | |
| Session Time | 4:30 p.m. - 6:00 p.m. |
| die Beschreibung |
Digital Gestalt: Separating the Myths from the Media So many portals, so little time! All hype aside, in this session see how you can use new media, including mobile, on-line promotions, digital advertising and social networking to build your messages and grow your business. Are new media outlets the "magic bullet" for reaching consumers in tough times? What are the current internet and digital trends, and what will come next in 2010? See how you can use multi-platform digital marketing and content integration to understand your shoppers and boost your marketing mix. This will be an interactive session focusing on the major issues of marketers and retailers in CPG, and will provide retailers and manufacturers with key learning’s and best practices from IRI and other industry experts. |
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