comScore Ranks Top Web Sites in France for October
Strikes Drive Traffic to Transport Sites
Several Retail Sites Show Early Seasonal Growth Spurt
LONDON, U.K., NOVEMBER 27, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report ranking the most visited and fastest growing Internet properties in France for October, based on data from the comScore World Metrix audience measurement service.
Top 10 Properties for October
Google was the most visited property in France, with 19.2 million unique visitors age 15 or older, reaching 69 percent of the total French Internet audience. It was followed by Microsoft Sites which attracted 17.7 million unique visitors, a 64 percent reach. The fastest growing of the top ten properties was multi-channel retailer, Groupe PPR, owner of sites such as Laredoute.fr and Fnac.com. The property grew 10 percent from September, attracting 9.7 million unique visitors in October, a reach of 35 percent of the Internet users in France.
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Top 10 French Online Properties Ranked by French Unique Visitors October 2007 vs. September 2007 Total France, Age 15+ - Home and Work Locations* Source: comScore World Metrix |
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| Property | Total Unique Visitors (000) | % Reach | ||
| Sep 2007 | Oct 2007 | % Change | ||
| Total French Internet Audience | 27,260 | 27,756 | 2 | 100 |
| Google Sites | 18,900 | 19,239 | 2 | 69 |
| Microsoft Sites | 17,278 | 17,660 | 2 | 64 |
| France Telecom | 14,360 | 14,690 | 2 | 53 |
| Iliad/Free.fr Sites | 12,571 | 12,882 | 2 | 46 |
| Groupe Pages Jaunes | 11,247 | 11,506 | 2 | 41 |
| eBay | 11,561 | 11,389 | -1 | 41 |
| Yahoo! Sites | 10,885 | 11,000 | 1 | 40 |
| Wikipedia Sites | 9,282 | 9,957 | 7 | 36 |
| Groupe PPR | 8,791 | 9,663 | 10 | 35 |
| Skyrock Network | 9,492 | 9,614 | 1 | 35 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
Strikes Drive Traffic to Transport Sites
The transport and utility sector strikes, which have now caused most rail travel throughout France to be cancelled, sparked an upsurge in traffic to French transport sites when the strikes began in October. RATP Sites grew 33 percent to 2.2 million unique visitors, while the official site of France’s state owned rail operator, SNCF, grew 22 percent to 5.8 million, as commuters flocked online to find information on affected routes.
“The recent round of strikes, particularly in the transport sector, has had a significant impact on French Internet usage,” said Delphine Gatignol, comScore’s Business Development Manager for France. “More than one million additional commuters visited the SNCF web site in October than in the previous month. Since the disruptions created by the strikes actually increased in November, making it difficult for commuters to get to work, it will be very interesting to see if we observe an increase in ‘telecommuting via the Internet’ in the November comScore data.”
Top 10 Gaining Properties for October
Many retail sites enjoyed strong growth in October. The fastest growing site in France was Luis Vuitton’s website, LVMH Sites, where traffic increased by 58 percent to 1.8 million unique visitors. The largest of the fastest growing properties was another multi-channel retailer, Groupe Lagardere. The property, which owns sites such as Elle.fr and Virginmega.fr, enjoyed a 22 percent increase in traffic in October to reach 7.9 million unique visitors.
Online retail pure play, Amazon Sites, grew 25 percent to 5.2 million unique visitors, while Arcandor AG increased 21 percent to 1.7 million, thanks in large part to increased traffic to its online catalogue specialist, Quelle.fr.
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Top 10 French Gaining Properties Ranked by Percentage Change in French Unique Visitors October 2007 vs. September 2007 Total France, Age 15+ - Home and Work Locations* Source: comScore World Metrix |
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| Property | Total Unique Visitors (000) | ||
| Sep 2007 | Oct 2007 | % Change | |
| Total French Internet Audience | 27,260 | 27,756 | 2 |
| LVMH Sites | 1,151 | 1,818 | 58 |
| RATP Sites | 1,643 | 2,181 | 33 |
| Amazon Sites | 4,187 | 5,213 | 25 |
| Groupe LDLC.com | 2,246 | 2,761 | 23 |
| Le Monde Sites | 2,690 | 3,302 | 23 |
| SNCF | 4,729 | 5,792 | 22 |
| Groupe Lagardere | 6,439 | 7,885 | 22 |
| Arcandor AG | 1,399 | 1,696 | 21 |
| FUTURA-SCIENCES.COM | 2,113 | 2,546 | 20 |
| Vueling Airlines | 1,892 | 2,268 | 20 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Contact:
Jamie Gavin
comScore, Inc.
+44 (0) 207 099 1775
worldpress@comscore.com
