comScore releases Top German Web Rankings for July 2008
Barack Obama’s Visit to Germany Sends Flood of Traffic to Political Sites
Facebook Continues to Expand Its German Audience
LONDON, U.K., September 10, 2008 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the comScore World Metrix audience measurement service.
Interest in U.S. Presidential candidate Barack Obama, whose visit to Berlin kicked off the European leg of his worldwide tour on July 24, generated a 28-percent increase in visitors to the politics site category, making it the fastest-growing category during the month. July also saw increases to the pharmacy, real estate, family and business-to-business site categories.
The fastest-growing site in July was video-sharing site Megavideo.com, which grew 133 percent to 1.5 million visitors, while the release of an updated version of the Firefox Web browser propelled a 119-percent increase to The Mozilla Organisation. Facebook.com, which introduced a German language interface in March, grew 29 percent to 1.5 million visitors.
Top Gaining Site Categories for July 2008
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Top 10 Gaining Site Categories by Number of German Unique Visitors July vs. June 2008 Total Germany, Age 15+ - Home and Work Locations* Source: comScore World Metrix |
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| Property | Total Unique Visitors (000) | ||
| June-2008 | July-2008 | % Change | |
| Total Internet : Total Audience | 34,986 | 35,212 | 1% |
| Politics | 904 | 1,153 | 28% |
| Pharmacy | 1,327 | 1,627 | 23% |
| Real Estate | 3,674 | 4,457 | 21% |
| Family | 2,697 | 3,267 | 21% |
| Business to Business | 5,137 | 6,154 | 20% |
| Hobbies/Lifestyle | 7,451 | 8,678 | 16% |
| Weather | 6,611 | 7,694 | 16% |
| Retail - Flowers/Gifts/Greetings | 1,411 | 1,642 | 16% |
| Travel - Car Rental | 4,645 | 5,383 | 16% |
| Technology | 16,458 | 18,517 | 13% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for July 2008
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Top 10 Gaining Properties by Number of German Unique Visitors* July vs. June 2008 Total Germany, Age 15+ - Home and Work Locations** Source: comScore World Metrix |
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| Property | Total Unique Visitors (000) | ||
| Jun-2008 | Jul-2008 | % Change | |
| Total Internet : Total Audience | 34,986 | 35,212 | 1% |
| MEGAVIDEO.COM | 640 | 1,494 | 133% |
| The Mozilla Organization | 4,283 | 9,362 | 119% |
| KINO.TO | 1,165 | 2,532 | 117% |
| FACEBOOK.COM | 1,180 | 1,522 | 29% |
| Unister GmbH | 3,671 | 4,684 | 28% |
| WetterOnline GmbH | 1,946 | 2,474 | 27% |
| Vivendi | 1,285 | 1,608 | 25% |
| Sixt Group | 4,177 | 5,107 | 22% |
| Marquard Media AG | 1,710 | 2,071 | 21% |
| Gameforge Sites | 1,446 | 1,746 | 21% |
*Ranking based on the top 100 German properties in July 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for July 2008
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Top 25 Properties by Number of German Unique Visitors* July vs. June 2008 Total Germany, Age 15+ - Home and Work Locations** Source: comScore World Metrix |
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| July-08 Rank | June-08 Rank | Property | Total Unique Visitors (000) Jun-08 |
| N/A | N/A | Total Internet : Total Audience | 35,212 |
| 1 | 1 | Google Sites | 27,463 |
| 2 | 4 | Microsoft Sites | 18,653 |
| 3 | 2 | eBay | 18,283 |
| 4 | 5 | United-Internet Sites | 17,354 |
| 5 | 3 | AOL LLC | 17,278 |
| 6 | 6 | ProSiebenSat1 Sites | 16,010 |
| 7 | 7 | Verlagsgruppe Georg von Holtzbrinck | 14,755 |
| 8 | 8 | Wikipedia Sites | 14,361 |
| 9 | 9 | Arcandor AG | 14,288 |
| 10 | 10 | T-Online Sites | 12,483 |
| 11 | 12 | Yahoo! Sites | 11,838 |
| 12 | 14 | Deutsche Telekom | 11,668 |
| 13 | 11 | Vodafone Group | 10,834 |
| 14 | 13 | Otto Gruppe | 10,678 |
| 15 | 16 | Amazon Sites | 10,118 |
| 16 | 15 | freenet AG | 9,879 |
| 17 | 34 | The Mozilla Organization | 9,362 |
| 18 | 17 | Axel Springer AG | 9,264 |
| 19 | 18 | Lycos Europe Sites | 9,146 |
| 20 | 19 | RTL Group Sites | 8,865 |
| 21 | 20 | Fox Interactive Media | 8,515 |
| 22 | 22 | Vogel Burda Communications | 6,833 |
| 23 | 24 | Deutsche Bahn | 6,637 |
| 24 | 21 | ARD Sites | 5,266 |
| 25 | 35 | Sixt Group | 5,107 |
*Ranking based on the top 100 German properties in July 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate
Contact:
Berit Block
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com
