Uncover the Value and Impact of Brand Integrations and Sponsorships Across All Platforms
Marketers and brands are embracing branded entertainment as a creative and effective way to reach and engage consumers in addition to traditional advertising. Only comScore can quantify the media value and impact of these integrations across screens.
comScore Branded Entertainment provides a precise, holistic view of the true impact of a branded integrations, across all platforms.
With its proprietary technology and more than a decade of experience measuring branded entertainment, comScore has the detailed insights and best practices reporting clients need to make strategic branded content decisions.
comScore measures a broad range of branded entertainment, including passive product placement, active brand in-content integration (unscripted), organic integrated branding (scripted), and custom branded content.