| das Datum | Juni 6, 2012 | |
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| der Ort |
McCormick Place Chicago, IL United States |
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| Speaker | Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. | |
| Session Time | 3:00 p.m. - 3:30 p.m. |
| die Beschreibung |
Identifying the Consumers' Sweet Spot Online shopping is an integral part of consumers’ lives. That’s proven by the continuing high double-digit growth in online sales, even when other retail sales falter. But different consumer segments use the Internet differently and mobile devices are a game changer. This session will report comScore’s latest data on e-commerce sales trends. It will also reveal comScore’s research into shopping patterns and explain to attendees how different consumer behavior patterns affect how e-retailers should market and merchandise their sites. |
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