| das Datum | März 22, 2012 | |
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| der Ort |
Hilton New York New York City, NY United States |
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| Speaker | Eli Goodman, Media Evangelist, comScore, Inc. | |
| Session Time | 1:00 p.m. - 2:00 p.m. |
| die Beschreibung |
Winning! Measuring Social Media Success So you're tweeting daily, updating your Facebook status and blogging on your website. Maybe because you feel you need to, or maybe because everyone else is doing it. But what value do these efforts bring you and how do you measure the return you get? What's the value of a fan or follower, and how do you know if you should continue what you're doing or switch up your strategy? Come to this session prepared to learn meaningful social media metrics, ways to measure your efforts and tactics to refine your strategy. |
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