Social Media Marketing Conference

das Datum	Februar 22, 2012
der Ort	The Old Mill Inn and Spa Toronto Canada
Speaker	Bryan Segal, VP Media Metrix Canada, comScore, Inc.
Session Time	9:55 a.m. - 10:35 a.m.

die Beschreibung	The Byte Side of Life: Who’s Surfing What & What’s Popular? Did you know that 89% of Canadians online use conversational media on a monthly basis, spending an average of 6 hours per visitor on a monthly basis? Bryan will address the state of the Digital Media Universe in Canada, focusing on where Canada stands in terms of usage and duration from a worldwide perspective, as well as taking a closer look at the behaviours of Canadians online. He will then delve deep into social media by discussing key findings from the Power of Like study - an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.

die Beschreibung

The Byte Side of Life: Who’s Surfing What & What’s Popular?

Did you know that 89% of Canadians online use conversational media on a monthly basis, spending an average of 6 hours per visitor on a monthly basis? Bryan will address the state of the Digital Media Universe in Canada, focusing on where Canada stands in terms of usage and duration from a worldwide perspective, as well as taking a closer look at the behaviours of Canadians online. He will then delve deep into social media by discussing key findings from the Power of Like study - an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.

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