| das Datum | März 26, 2012 | |
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| der Ort |
New York Marriott Marquis New York City, NY United States |
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| Speaker | Joan FitzGerald, VP TV Sales & Business Development, comScore, Inc. and Frank Foster, VP of IPTV Sales and Solutions, AT&T AdWorks | |
| Session Time | 11:15 a.m. - 11:45 a.m. |
| die Beschreibung |
The Multi-Screen Impact: The Effects of the Connected Consumer Consumers are increasingly connected across a multitude of screens – Mobile, Internet and Television – creating a complex and fragmented media environment that simultaneously presents brands with challenges in utilizing these platforms effectively and with a plethora of opportunities to reach these increasingly screen-dependent audiences. Marketers are being challenged to develop brand experiences that are relevant to consumer’s rapidly evolving digital lifestyle that also provide complementary experiences across platforms. Understanding how audiences use Mobile, Internet and TV individually and together is the key to successfully reaching and engaging today’s connected consumer. This session will focus on key insights gathered from research from a study produced by AT&T and comScore, which discusses customer media usage across three screens: mobile, U-verse(r) television and U-verse(r) high-speed Internet. |
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