das Datum: Februar 2, 2012
Speaker: John Mangano, VP for Health and Pharmaceutical Marketing Solutions, comScore Inc.
das Event: MobiHealth DC
A look at the unique characteristics of the millennial generation from data gathered using comScore’s proprietary panel of Internet and mobile phone users. This presentation quantifies exactly how the millennial generation is connected and how they are unique.
For more information on millennials, download related whitepaper Next Generation Strategies for Advertising to Millennials.
