| das Datum | April 4, 2012 | |
|---|---|---|
| der Ort |
Allstream Centre at Exhibition Place Toronto Canada |
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| Speaker | Bryan Segal, VP Media Metrix Canada, comScore, Inc. | |
| Session Time | 1:35 p.m. - 1:55 p.m. |
| die Beschreibung |
Canadian Mobile Landscape Did you know that Canada has one of the highest Smartphone penetration rates worldwide; with over 40% of Canadian mobile subscribers using a Smartphone? Bryan will address the state of the Mobile Universe in Canada, focusing on where Canada stands in terms of usage from a worldwide perspective, as well as taking a closer look at the behaviors of Canadians on their mobile devices. He will then delve deep into Canadian mobile trends as it pertains to demographics, app/browser usage, brand usage, and detail Canadian consumers’ usage. In addition, Bryan will look into the driving factors of mobile media consumption across platforms, discover the influence of advertising in Canada’s mobile landscape, and investigate the power of reaching the Canadian consumer through what some people deem as the “next screen” |
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