Blog Mar. 13, 2014 | Share comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... Leggi di più

Di: Kate Dreyer Tag: Big Data, Technology

Blog Mar. 6, 2014 | Share Mobile Device Usage Singapore vs Hong Kong

Mobile Device Usage: Singapore v/s Hong Kong

Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Leggi di più

Di: Amarpal Singh Tag: Android, iOS, Mobile, Smartphone

Blog Mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Leggi di più

Di: Josh Chasin Tag: Ad Validation, Advertising, Audience Measurement

Blog Feb. 28, 2014 | Share

comScore’s Participation in 2014 Data Privacy Day

For a third year in a row, comScore participated as a champion of Data Privacy Day, an initiative of the National Cyber Security Alliance’s Stay Safe Online campaign. There were many important topics of conversation at the events, but there are three points in particular that seemed to spark the greatest response from the crowds. Leggi di più

Di: Mark Donovan, Richard Weaver Tag: Privacy

Blog Feb. 25, 2014 | Share

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term

Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks,... Leggi di più

Di: Andrea Vollman Tag: Ad Impressions, Ad Validation, Advertising, Viewability

Blog Feb. 11, 2014 | Share

Passing the Torch to Serge Matta as comScore’s Next CEO

One of my most important objectives in building comScore has been to ensure that the company has the talent and bench strength to thrive without me at the helm. I am proud to announce that we have reached that milestone as a part of a carefully planned, board sanctioned, CEO transition process that started over two years ago. Leggi di più

Di: Magid M. Abraham, Ph.D. Tag: comScore Financial News

Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Leggi di più

Di: Adam Lella Tag: Demographics, Marketing Research, Mobile, Smartphone, Tablets

Blog Mar. 12, 2014 | Share

Per avere successo in un mondo di impression realmente visualizzate e audience garantite

Pochi settori hanno conosciuto lo sconvolgimento che si è potuto osservare nel mondo dell’ advertising digitale negli ultimi anni. Il settore, con la focalizzazione sulla misurazione in-target e le impression visualizzate, è stato completamente rivoluzionato in una frazione di secondo. Leggi di più

Di: Andrea Vollman Tag: Ad Impressions, Ad Networks, Ad Validation, Advertising

Blog Dic. 18, 2013 | Share

How Australia Spends Its Time Online

Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. Leggi di più

Di: Amarpal Singh Tag: Engagement, Internet Use, Cerca, Social, Web Traffic

Blog Dic. 9, 2013 | Share The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Leggi di più

Di: Eli Goodman Tag: Apps, Mobile, Multi-Platform

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