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Blog Ott. 1, 2015 | Share

The Future of Ad Performance and Effectiveness

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that could go in many directions. Leggi di più

Blog Ott. 1, 2015 | Share

The Future of TV: Audience Lift and Audience Shift

The Future of TV: Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions. Leggi di più

Blog Set. 29, 2015 | Share

comScore and Rentrak to Merge, Creating Leading Cross-Platform Measurement Company

We are very excited to announce today the merger of two media industry measurement leaders, comScore and Rentrak. The rationale for this merger is quite simple: together we have an improved ability to deliver what our clients and the media industry have long been asking for – a comprehensive cross-platform measurement currency that accounts for all... Leggi di più

Blog Set. 29, 2015 | Share

The Rise of the Super Viewer and Why Advertisers Should Care

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and... Leggi di più

Blog Set. 25, 2015 | Share

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobile

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. If there was one single finding that has the most far-reaching implications, it’s that in the past year multi-platform digital audiences for the... Leggi di più

Blog Set. 24, 2015 | Share

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

comScore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits of one of the most highly sought-after groups by advertisers – Millennials. Leggi di più

Blog Set. 23, 2015 | Share

How the Power of Habit Drives Mobile App Usage

How the Power of Habit Drives Mobile App Usage

Earlier this week comScore released our 2015 U.S. Mobile App Report, which is full of interesting new findings on the importance of apps to the digital landscape and how consumers are engaging with them. Through our thorough investigation of how people use apps, one of the most common themes that cropped up was just how important the power of habit... Leggi di più

Blog Set. 17, 2015 | Share

Is the Future of TV Programmatic?

Is the Future of TV Programmatic?

comScore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surprising that the panel discussion titled “Is the Future of TV Programmatic?” was a program highlight. Leggi di più

Blog Set. 10, 2015 | Share

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera Mediaworks and comScore found that native mobile video advertising drove significant brand lift and... Leggi di più

Blog Ago. 12, 2015 | Share

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Millennials Boast Huge Social Networking Growth and Engagement on Smartphones, But Older Users Surprisingly Outpace Them on Tablets

Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social networks, which accounted for more than 300 billion minutes of users’ attention. As social networking penetration inches ever closer to reaching the total internet population, differences in how people engage... Leggi di più