Dicembre 4, 2013

India’s Online Display Ad Landscape

Di: Amarpal Singh

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.

This data is available through comScore’s recently launched Ad Metrix service in India, a competitive intelligence tool that allows agencies, advertisers & publishers to quantify and evaluate the overall display advertising landscape. This infographic showcasing  India’s Online Display Ad Landscape provides some great data points and insights.

  • More than 3900 advertisers ran online ad campaign campaigns in Sep 2013
  • On an average, each online Indian was exposed to more than 395 ads in the last month
  • Social Media and Portals continue to get the highest ad impressions

To learn more about comScore Ad Metrix, contact us today.

Embed on your site

<p><a href=”http://www.comscore.com/india-online-display-ad-landscape”>India’s Online Display Ad Landscape</a></p>
<a href=”http://www.comscore.com/india-online-display-ad-landscape ”><img src="http://www.comscore.com/content/download/22925/1150151/file/Indias-Online-Display-Ad-Landscape-767x8189.jpg" alt=”India’s Online Display Ad Landscape” width=”767″ /></a>

Tag: Ad Impressions, Advertising, CPG, Marketing Research