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Blog Ott. 29, 2014 | Share

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

Mobile Messaging Apps

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... Leggi di più

Blog Ago. 8, 2014 | Share

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?

Snapchat

Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money would’ve been understandable. Recent reports that Snapchat is raising new funding at an even more... Leggi di più

Blog Giu. 25, 2014 | Share

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

Major Mobile Milestones in May Apps Now Drive Half of All Time Spent on Digital

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile... Leggi di più

Blog Mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leggi di più

Blog Nov. 18, 2013 | Share

Measuring What Matters in Social Media

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Leggi di più

Blog Ott. 17, 2013 | Share

Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Leggi di più

Blog Ago. 19, 2013 | Share

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Smartphones and tablets have nearly doubled the time we're online in the past three years.

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Leggi di più

Blog Feb. 5, 2013 | Share

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Google is an ingrained search habit

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Leggi di più

Blog Gen. 23, 2013 | Share

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

Google Maps (App) vs. Facebook (App)

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Leggi di più

Blog Giu. 12, 2012 | Share

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

Power of Like

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from... Leggi di più