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Blog Dic. 8, 2014 | Share

How Mobile is Transforming Holiday Shopping

Thanksgiving Dilemma

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving macroeconomic indicators. As a result of the NRF report, some analysts have suggested that many... Leggi di più

Blog Nov. 21, 2013 | Share

Four Digital Trends to Watch this Holiday Shopping Season

The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... Leggi di più

Blog Nov. 19, 2013 | Share

Crystal Ball: 5 Bold Predictions for the 2013 Holiday Season

Crystal Ball 5 Bold Predictions for the 2013 Holiday Season

With Thanksgiving, Black Friday and Cyber Monday inching ever closer, the 2013 holiday season is nearly upon us. With many stakeholders eager to gain some foresight as to what this season might have in store, we at comScore decided to take out our crystal ball and make five bold predictions about what headlines w e’re likely to see by the time the... Leggi di più

Blog Dic. 21, 2012 | Share

Green Monday Gains

Green Monday By the Numbers

In our latest holiday retail e-commerce coverage, Green Monday reached $1.275 billion in spending, ranking as the third heaviest online spending day for the season to-date. Here's a deeper look at the spending breakdown for Green Monday, contrasted with Cyber Monday. Leggi di più

Blog Dic. 11, 2012 | Share

The Imminent Mobile Commerce Avalanche

Mobile devices have become a ubiquitous shopping accessory, whether for checking competitive prices on Amazon while in the store (i.e. “showrooming”) or seamlessly purchasing on your iPad from the comfort of your couch, known as sit-back shopping. While it may come as no surprise to many of you, there are a variety of trends that point towards a... Leggi di più

Blog Dic. 4, 2012 | Share

Cyber Monday By the Numbers

Cyber Monday By the Numbers

In our recent coverage of holiday season retail e-commerce spending, Cyber Monday emerged as the heaviest online spending day on record. Here's a deeper look at Cyber Monday e-commerce by the numbers. Leggi di più

Blog Nov. 19, 2012 | Share

Looking Ahead to Key Online Spending Days for the 2012 Holiday Season

Key Days in the Online Holiday Season

A couple of weeks back, I mentioned some of the key themes we expect to be important in the 2012 online holiday shopping season. But as we begin inching closer to Thanksgiving and the unofficial kick-off to the heavy part of the season, it’s worth taking a deeper look at how some key shopping days have performed in past years and what to expect for... Leggi di più

Blog Nov. 12, 2012 | Share

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

Digital Endcap Funnel & Average CPM

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. Leggi di più

Blog Nov. 6, 2012 | Share

4 Key Storylines for the 2012 Online Holiday Shopping Season

November is here and the online holiday shopping season is once again upon us. With consumer confidence picking up and the online channel demonstrating strength throughout 2012, we believe this holiday season is shaping up to be a fairly positive one with year-over-year growth rates in the mid- to high-teens (comScore’s official forecast will be released... Leggi di più

Blog Gen. 12, 2012 | Share

A Look Back at the 2011 Holiday Shopping Season

With 2011 behind us, I thought you might be interested in some observations regarding what the holiday shopping season told us about the state of the consumer economy. Leggi di più