Blog Dic. 18, 2013 | Share

How Australia Spends Its Time Online

Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. Leggi di più

Di: Amarpal Singh Tag: Engagement, Internet Use, Cerca, Social, Web Traffic

Blog Set. 3, 2013 | Share

Understanding Digital Consumer Habits in Central America

comScore recently released the 2013 Study of Central American Digital Media Habits. The study features a comprehensive overview of the Central America online user’s behavior. Leggi di più

Di: Ana Laura Zain Tag: Demographics, Internet Use, Media & Entertainment, Smartphone, TV

Blog Apr. 1, 2013 | Share More Screens Mean More Time Spent on Every Device

Multi-Platform Media Usage is Not a Zero Sum Game

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Leggi di più

Di: Eli Goodman Tag: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic

Blog Mar. 25, 2013 | Share

Key Trends That Are Shaping the Brazilian Digital Landscape

Last week comScore released the 2013 Brazil Digital Future in Focus report. The study features a comprehensive overview of the latest trends across the Brazilian digital landscape including key insights from many critical and evolving facets, as social media, search, online video, digital advertising, mobile and e-commerce. Leggi di più

Di: Ana Laura Zain Tag: Ad Impressions, Advertising, e-Commerce, Facebook, Internet Use, Video, Retail

Blog Nov. 7, 2011 | Share

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffic in Connecticut

When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Internet service as cable lines were brought down by the unseasonably heavy weather. To date, Connecticut residents – among the most affected by the storm... Leggi di più

Di: Carmela Aquino Tag: Internet Use, Weather

Blog Ott. 26, 2011 | Share

Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the largest minority group in the country at just over 16 percent of the population. Leggi di più

Di: Tom Tindle Tag: Audience Measurement, Internet Use

Blog Ago. 24, 2011 | Share

Internet Seismometer Off the Charts from Yesterday’s Quake

Maybe we’re complete data geeks, but as we evacuated comScore’s headquarters in Reston, Virginia, a mere 72 miles from the epicenter of the largest earthquake to hit the region in the 67 years, the first thing on our minds was predicting the quake’s quantifiable impact on Internet usage. Leggi di più

Di: Dan Piech Tag: Internet Use, Mobile, Social, Web Traffic

Blog Giu. 17, 2010 | Share

Latin America – A Story of Growth

Earlier this week Alejandro Fosk, senior vice president of comScore Latin America, presented the State of the Internet in Latin America, which provided a look at recent region and market trends in this dynamic and growing part of the world. Leggi di più

Di: Sarah Radwanick Tag: Audience Measurement, Internet Use

Blog Giu. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Leggi di più

Di: Gian Fulgoni Tag: AOL, Bing, Google, Internet Use, Marketing Research, Microsoft, Cerca, Web Analytics, Web Traffic

Blog Apr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Leggi di più

Di: Gian Fulgoni Tag: Demographics, Internet Use, Marketing Research

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