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Blog Apr. 1, 2013 | Share

Multi-Platform Media Usage is Not a Zero Sum Game

More Screens Mean More Time Spent on Every Device

Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Leggi di più

Blog Nov. 7, 2011 | Share

More than Snow Fell: How an Early Winter Storm Brought Down Internet Traffic in Connecticut

When an early snowstorm hit the Northeast on October 29, it left much of the hardest-hit areas in the region crippled without electricity, landline phone service, or fixed-line (i.e. classic web) Internet service as cable lines were brought down by the unseasonably heavy weather. To date, Connecticut residents – among the most affected by the storm... Leggi di più

Blog Ott. 26, 2011 | Share

Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the largest minority group in the country at just over 16 percent of the population. Leggi di più

Blog Ago. 25, 2011 | Share

Internet Seismometer Off the Charts from Yesterday’s Quake

Maybe we’re complete data geeks, but as we evacuated comScore’s headquarters in Reston, Virginia, a mere 72 miles from the epicenter of the largest earthquake to hit the region in the 67 years, the first thing on our minds was predicting the quake’s quantifiable impact on Internet usage. Leggi di più

Blog Giu. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Leggi di più

Blog Apr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Leggi di più

Blog Apr. 26, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... Leggi di più

Blog Apr. 23, 2007 | Share

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of comScore. Here on comScore Voices, I hope to share insight on the latest trends and advances in digital media measurement. Leggi di più