Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Leggi di più

Di: Adam Lella Tag: Demographics, Marketing Research, Mobile, Smartphone, Tablets

Blog Dic. 4, 2013 | Share

India’s Online Display Ad Landscape

A young and upwardly mobile population with growing income levels and increasing online penetration makes India a very lucrative online market. In line with this trend online advertising has seen a very healthy growth pattern in the last few years. Just in the last passed quarter more than 96 billion ad impressions were delivered across India’s websites.... Leggi di più

Di: Amarpal Singh Tag: Ad Impressions, Advertising, CPG, Marketing Research

Blog Dic. 13, 2012 | Share

Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Leggi di più

Di: Andrew Lipsman Tag: Audience Measurement, Connected Devices, Cross Media, Marketing Research, Mobile, Web Analytics

Blog Feb. 21, 2012 | Share

The Advent of the Computer

From its very first applications, it was clear that the computer would forever change our lives. Although opinions vary, most historians would contend that the computer’s origins predate the minicomputers and microprocessors of the 1960s and ’70s by a couple of decades—ages, in technological terms. According to the experts, Colossus was the world’s... Leggi di più

Di: Gian Fulgoni Tag: Marketing Research, Mobile, Technology

Blog Mag. 3, 2010 | Share

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown reason, my answer was marked incorrect - an event that apparently still scars... Leggi di più

Di: Josh Chasin Tag: Ad Impressions, Ad Validation, Advertising, Marketing Research

Blog Giu. 6, 2007 | Share

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement. Please visit <a href="http://www.comscore.com/request/cookie_deletion.asp">www.comscore.com/request/cookie_deletion.asp</a>... Leggi di più

Di: Magid M. Abraham, Ph.D. Tag: Audience Measurement, Cookies, Marketing Research, Web Analytics, Web Traffic

Blog Giu. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Leggi di più

Di: Gian Fulgoni Tag: AOL, Bing, Google, Internet Use, Marketing Research, Microsoft, Cerca, Web Analytics, Web Traffic

Blog Mag. 30, 2007 | Share

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”? Leggi di più

Di: Magid M. Abraham, Ph.D. Tag: Audience Measurement, Cookies, Marketing Research, Web Analytics, Web Traffic

Blog Apr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Leggi di più

Di: Gian Fulgoni Tag: Demographics, Internet Use, Marketing Research

Blog Apr. 25, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... Leggi di più

Di: Magid M. Abraham, Ph.D. Tag: Audience Measurement, Cookies, Internet Use, Marketing Research, Web Analytics, Web Traffic

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