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Blog Ott. 2, 2015 | Share

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria based on insight and strategic thinking, implementation, social effects, business effects, and learnings. Leggi di più

Blog Ott. 1, 2015 | Share

The Future of Ad Performance and Effectiveness

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that could go in many directions. Leggi di più

Blog Set. 10, 2015 | Share

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera Mediaworks and comScore found that native mobile video advertising drove significant brand lift and... Leggi di più

Blog Giu. 12, 2015 | Share

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Most Popular Reasons for Not Using Mobile Banking Service

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either a mobile phone or tablet) does not use their mobile device for banking activities. Leggi di più

Blog Giu. 8, 2015 | Share

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While these metrics are currently available, gathering all of these metrics that live in disparate places to create actionable insights is very labor-intensive for... Leggi di più

Blog Giu. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... Leggi di più

Blog Lug. 1, 2014 | Share

The Perils of Survey Data in Cross-Platform Measurement

The Perils of Survey Data in CrossPlatform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices so that media spending can be optimized. Some researchers have attempted to accomplish this measurement by conducting online surveys of consumers, asking... Leggi di più

Blog Mag. 5, 2014 | Share

Digital Analytix Focus: A Simplified User Interface for Actionable Business Insights

Digital Analytix Focus A Simplified User Interface for Actionable Business Insights

Available to all users of comScore’s Digital Analytix® Enterprise, this new UI provides easy access to frequently requested reports and data. Leggi di più

Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Leggi di più

Blog Dic. 13, 2012 | Share

Welcome to a Brave New Digital World

Whitepaper - Welcome to a Brave New Digital World

Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal... Leggi di più