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Blog Ago. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Read more

Blog Lug. 8, 2016 | Share

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined here as Persons 18-34) are the ones leading this trend. Below are three charts based on... Read more

Blog Giu. 27, 2016 | Share

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Summer has officially arrived, and many consumers across the U.S. are finalizing their seasonal travel plans or have already embarked on their summer vacations. With school out of session and the weather more pleasant, summer nearly always tends to see a boost in travel activity. Interestingly, consumers’ online activity reflects this ‘real-life’... Read more

Blog Mar. 31, 2016 | Share

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t accustomed, such as greater competition due to the lower barriers of entry, an unproven business... Read more

Blog Dic. 14, 2015 | Share

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

Story of the 2015 Holiday Season: Mobile is Eating Brick-And-Mortar Retail

We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile is Eating Brick-and-Mortar Retail. Read more

Blog Set. 24, 2015 | Share

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

comScore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits of one of the most highly sought-after groups by advertisers – Millennials. Read more

Blog Set. 10, 2015 | Share

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

comScore Study for Opera Mediaworks Proves Branding Value of Native Mobile Video

Advertisers and publishers are continuously pushing the frontier of digital advertising to create the most effective ad format possible, and native mobile video advertising is currently at the edge of this frontier. In a first-of-its-kind study, Opera Mediaworks and comScore found that native mobile video advertising drove significant brand lift and... Read more

Blog Giu. 12, 2015 | Share

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Most Popular Reasons for Not Using Mobile Banking Service

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either a mobile phone or tablet) does not use their mobile device for banking activities. Read more

Blog Giu. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... Read more

Blog Mag. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Read more