Febbraio 11, 2014

Cynopsis Media Boot Camp

Whether you are just starting out in the Television Industry or looking to boost your skills for your burgeoning career, you won't want to miss Cynopsis Media's One-Day Boot Camp at the Yale Club in New York City. Cynopsis Media developed this one-day intensive workshop to provide critical tools, strategies and insights needed to take your careers to the next level within the areas of ratings analysis, web/social analytics and multi-platform buying. This is a focused training event: it starts at 9 a.m. and ends at 3:30 p.m. and includes a networking lunch and clinics with trainers and peers. You'll want to be available for the entire day without interruption. Attendees will receive a Cynopsis Media workshop certificate and a letter from the publisher of Cynopsis Media confirming participation and completion of this course.

Session Type: Presentation
Luogo: Yale Club New York, New York, US

Relatore:

Wendy Josefsberg, SVP, comScore, Inc. AND Michael Hussey, CEO, PeekAnalytics
11 Febbraio 11:45 am - 12:30 pm Add to Calendar http://www.comscore.com/ita/Insights/Events_and_Webinars/Event/2014/Cynopsis_Media_Boot_Camp 11-02-2014 11:45:00 11-02-2014 12:30:00 15 Cynopsis Media Boot Camp - Untangling & Interpreting Web Analytics Wendy Josefsberg, SVP, comScore, Inc. AND Michael Hussey, CEO, PeekAnalytics - Untangling & Interpreting Web Analytics Yale Club, New York, New York, US comScore events@comscore.com false
Untangling & Interpreting Web Analytics

Everybody’s talking about web analytics and what they tell us about content. So here’s your hit-the-ground-running primer. You’ll learn the meaning of:

  • Page counts, entry page reports, exit page reports, referrers and search phrases
  • How to best translate those findings into actionable takeaways to fine tune and improve your marketing and advertising planning
  • The value of social media measurement


Conference Homepage and Registration