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Digital metrics have been in an constant evolution, starting from specific metrics for desktops on one side or tablets and smartphones on the other, to a multi-platform measurement that allows us to know how one person can consume content through different devices.
Download the presentation to learn the necessary steps that other countries have been through in their migration to multi-platform and learn where the Argentinian market is standing right now for attaining a complete multi-platform measurement. During the live session you heard form Chief Research Officer of Comscore, Inc, Josh Chasin, on the benefits that Comscore's methodology brings and reviewed the accredition's by different authorities wordlwide like MRC, UKOM, among others; and that will allow a better planning and audience monetization. Comscore is working with the local market to take the measurement in Argentina to the next level.