The Power of Like Europe: How Social Marketing Works for Retail Brands is based on a collaboration between Comscore and Facebook and is a follow-up to the original Power of Like study conducted in the US in May 2011 and Power of Like 2, published in June 2012. The findings are largely based on data from Comscore Social Essentials™ and Action Lift™ products.
With a focus on Europe, this study illustrates how popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours amongst key customer segments.