Comscore MMX Releases Top 50 Web Rankings for September

Controversy and Candidates Cause Spike to Political Sites

Yahoo! Sites Remains Top Property as Wikipedia Sites and New York Times Digital Move Up in the Top 10

RESTON, VA, October 18, 2007 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at top online properties for September 2007 from its Comscore MMX service. Political sites gained as political controversies grabbed headlines and the 2008 presidential campaigns kicked into high gear. Sports sites grew amid football season excitement, and several retail categories appear in the ranking of top gaining categories. The religion category saw significant gains for the second consecutive month.

“Traditionally, presidential campaigns pick up intensity after Labor Day with the primaries just around the corner,” said Jack Flanagan, executive vice president of Comscore MMX. “So it’s no surprise to see a jump in activity in the September before an election year. With the Internet playing an increasingly important role in American politics, it will be interesting to see if the growth trends continue as we inch closer to November 2008.”

Controversial Ad and Presidential Candidates Fuel Growth in Political Category

The politics category surged 17 percent in September, attracting 8.4 million visitors and ranking as the top-gaining category for the month. Two political controversies also helped fuel interest in the category, as Idaho Sen. Larry Craig’s airport sex scandal and MoveOn.org’s controversial “General Betray Us” ad in the New York Times had the airwaves abuzz. Capitol Advantage led the category with 794,000 visitors (up 31 percent), followed by MoveOn.org, which jumped 81 percent to 608,000 visitors as a result of the controversy. Among the Republican presidential contenders, the Web sites for Former Tennessee Sen. Fred Thompson (Fred08.com) and Massachusetts Gov. Mitt Romney (MittRomney.com) made their first appearances in the rankings, attracting 273,000 and 127,000 visitors, respectively.

Football Season Drives Increase to Sports Sites

With September marking the beginning of football season in the United States, the sports category experienced an 8-percent increase to nearly 80 million visitors. Yahoo! Sports led the category 24.6 million visitors (up 22 percent), barely edging out ESPN with 24.2 million visitors (up 22 percent). NFL Internet Group rose 26 percent to 18.1 million visitors.

Retail Sites See Growth in September

Several retail specific categories experienced growth in September. Retail food jumped 14 percent to 13.7 million visitors, led by Papajohnsonline.com with 1.6 million visitors (up 4 percent), which likely saw a boost from football season. Flowers, gifts and greetings saw a 9-percent increase to more than 29 million visitors, as American Greetings Property held the top spot with 6.6 million visitors (up 4 percent). Fragrances and cosmetics also gained in September, growing 6 percent to 14.3 million visitors, led by Avon Products Inc. with 3.6 million visitors (up 19 percent).

Religion Category Sees Significant Gains for Second Consecutive Month

On the heels of a 5-percent gain in August, the religion category rose 13 percent in September, reaching nearly 22 million visitors. BeliefNet Network led the category with 2.9 million visitors (up 13 percent), followed by Salem Web Network with 1.8 million visitors (up 15 percent) and ChristianBook.com with 1.6 million visitors (up 12 percent).

Top 50 Properties

September saw Wikipedia Sites and New York Times Digital each gain one spot in the rankings, capturing positions eight and 10, respectively. ESPN jumped 16 positions to number 24, with more than 24 million visitors, while CBS Corporation moved up seven spots to number 17 with more than 30 million unique visitors. iVillage.com: The Women’s Network, NFL Internet Group, EA Online, and Dictionary.com Sites all entered the rankings in September.

Top 50 Ad Focus Ranking

Advertising.com remained atop the Ad Focus Ranking in September, reaching 88 percent of the 181 million Americans online with their advertising. Yahoo! moved up a spot to number two, reaching 74 percent of Internet users, while Specific Media gained two spots to claim the number four position. Blue Lithium and AOL Media Network also enjoyed increases, reaching 65 percent and 61 percent of Americans online, respectively. Collective Media joined the ranking this month at number 22, reaching 41 percent of the online population, while ESPN (number 47) and CareerBuilder Network (number 48) also entered the rankings.

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
September 2007 vs. August 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Total Unique Visitors (000)

Aug-07

Sep-07

% Change

Rank by Unique Visitors

Total Internet : Total Audience

181,257

181,858

0

N/A

Internet Brands, Inc.

2,742

7,424

171

127

HotChalk Network

3,315

6,379

92

150

GamesRadar Network

3,138

4,864

55

197

Liberty Media Holding Corporation

5,432

8,298

53

108

ABC.com

6,135

9,236

51

97

ImageShack.us

4,674

6,602

41

142

Pearson Education

8,633

11,563

34

78

Dictionary.com Sites

11,763

15,660

33

50

Reed Elsevier Group

3,738

4,888

31

195

Gemstar-TVGuide International, Inc.

4,339

5,627

30

177

*Ranking based on the top 250 properties in September 2007

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
September 2007 vs. August 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Total Unique Visitors (000)

Aug-07

Sep-07

% Change

Total Internet : Total Audience

181,257

181,858

0

Politics

7,213

8,413

17

Retail - Food

12,015

13,682

14

Religion

19,401

21,914

13

Flowers/Gifts/Greetings

26,908

29,238

9

Sports

73,717

79,974

8

Information

63,234

67,852

7

Online Gambling

13,001

13,834

6

Fragrances/Cosmetics

13,471

14,329

6

Reference

77,961

82,197

5

Technology - News

42,326

43,954

4

TABLE 3

Comscore Top 50 Properties (U.S.)
September 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

181,858

1

Yahoo! Sites

135,578

26

Verizon Communications Corporation

23,982

2

Google Sites

129,508

27

CRAIGSLIST.ORG

23,124

3

Time Warner Network

121,894

28

Bank of America

22,997

4

Microsoft Sites

119,193

29

United Online, Inc

22,908

5

Fox Interactive Media

79,951

30

Yellowpages.com Network

22,808

6

eBay

78,105

31

CareerBuilder LLC

22,507

7

Amazon Sites

53,803

32

Glam Media

22,421

8

Wikipedia Sites

52,800

33

Shopzilla.com Sites

22,272

9

Ask Network

51,723

34

Photobucket.com LLC

21,349

10

New York Times Digital

45,276

35

Disney Online

21,343

11

Viacom Digital

44,300

36

Gannett Sites

20,829

12

Apple Inc.

43,122

37

Lycos Sites

20,273

13

Weather Channel, The

37,571

38

Real.com Network

19,998

14

CNET Networks

32,687

39

Superpages.com Network

18,980

15

Adobe Sites

30,847

40

iVillage.com: The Womens Network

18,837

16

FACEBOOK.COM

30,601

41

WebMD Health

18,366

17

CBS Corporation

30,118

42

NFL Internet Group

18,081

18

Gorilla Nation

30,097

43

ARTISTdirect Network

17,829

19

Target Corporation

28,749

44

NBC Universal

17,132

20

AT&T, Inc.

28,301

45

E.W. Scripps

17,080

21

Wal-Mart

27,036

46

Weatherbug Property

16,772

22

Monster Worldwide

25,615

47

The Mozilla Organization

16,724

23

Expedia Inc

25,058

48

Cox Enterprises Inc.

16,224

24

ESPN

24,168

49

EA Online

15,784

25

Comcast Corporation

24,007

50

Dictionary.com Sites

15,660

TABLE 4

Comscore Ad Focus Ranking (U.S.)
September 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

181,858

100%

1

Advertising.com**

160,166

88%

26

Vibrant Media**

68,644

38%

2

Yahoo!

133,957

74%

27

AdDynamix.com**

68,481

38%

3

ValueClick**

133,507

73%

28

MYSPACE.COM

68,449

38%

4

Specific Media**

130,716

72%

29

EBAY.COM

67,124

37%

5

Tribal Fusion**

129,615

71%

30

Gorilla Nation Media

65,250

36%

6

Google Ad Network**

123,352

68%

31

Undertone Networks**

56,304

31%

7

Google

122,107

67%

32

PrecisionClick**

54,864

30%

8

Blue Lithium**

118,684

65%

33

MSN.COM Home Page

54,161

30%

9

AOL Media Network

111,411

61%

34

Ask Network

51,723

28%

10

Casale Media Network**

111,066

61%

35

Mapquest

50,031

28%

11

Traffic Marketplace**

109,856

60%

36

YOUTUBE.COM

47,486

26%

12

DRIVEpm**

105,926

58%

37

Business.com Network

44,738

25%

13

MSN-Windows Live

104,578

58%

38

AMAZON.COM

44,224

24%

14

YAHOO.COM Home Page

94,124

52%

39

Kontera**

42,461

23%

15

24/7 Real Media**

91,493

50%

40

EBAY.COM Home Page

39,534

22%

16

Tremor Media

90,432

50%

41

ABOUT.COM

38,751

21%

17

AOL

90,297

50%

42

FACEBOOK.COM

30,601

17%

18

Interclick**

81,732

45%

43

WEATHER.COM

27,526

15%

19

Burst Media**

81,412

45%

44

Real Cities Network

25,879

14%

20

adconion media group**

77,732

43%

45

CNN

24,622

14%

21

Centro

77,427

43%

46

WALMART.COM

24,394

13%

22

Collective Media**

75,276

41%

47

ESPN

24,168

13%

23

AdBrite**

73,569

40%

48

CareerBuilder Network

23,299

13%

24

ContextWeb**

72,981

40%

49

Nick Kids & Family

22,852

13%

25

CPX Interactive**

70,242

39%

50

Yellowpages.com Network

22,808

13%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! was seen by 74 percent of the almost 182 million Internet users in September.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About Comscore MMX

Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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