Comscore MMX Releases Top 50 Web Rankings for October

Retail Sites Experience Growth as Consumers Prepare for the Holiday Season
Popular Monopoly Promotion Makes McDonald's the Top-Gaining Property in October
Tribal Fusion and Google Ad Network both Gain Three Positions in Ad Focus Ranking

RESTON, VA, November 20, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at top online properties for October 2007 from its Comscore MMX service. E-cards and flowers/gifts/greetings sites surged with the celebration of Halloween and Sweetest Day, while several retail categories experienced significant growth in anticipation of the holiday shopping season. Third quarter earnings announcements and volatile stock market conditions drove an increase in traffic to online trading sites.

“Holidays were the primary driver of Americans’ Web activity during the month,” said Jack Flanagan, executive vice president of Comscore MMX. “With retailers moving their holiday season promotions earlier and earlier, October now represents the unofficial beginning of the holiday retail season. The surge in traffic to several online retail categories suggests that Americans are already beginning their hunt for holiday bargains.”

Halloween and Sweetest Day Draw Consumers to Card and Gift Sites

With both Halloween and Sweetest Day celebrated in October, e-card and flowers/gifts/greetings sites experienced a seasonal surge in traffic. E-card sites gained 23 percent to reach 33.8 million visitors, making it the top-gaining category for the month. The category was led by the American Greetings Properties with 10.3 million visitors (up 56 percent), followed by Evite.com with 8.2 million visitors (up 31 percent) and Hallmark.com with 5 million visitors (up 20 percent). The flowers/gifts/greetings category saw a 22-percent gain to 35.6 million visitors with PartyCity.com experiencing the largest growth of the category’s top sites with a 151 percent jump to 3.5 million visitors.

Retail Sites See Growth in Anticipation of the Holiday Season

Several retail-related categories, including malls, toys, retail food, consumer electronics and jewelry/luxury goods/accessories, posted significant gains in October as consumers geared up for the approaching holiday season. Mall sites rose 13 percent to 30.8 million visitors with the five most visited sites in the category all posting double-digit growth for the month.

Amid news of continued toy recalls, traffic to toy sites rose 12 percent to 23.6 million visitors. The category was led by Toysrus Sites with 8.7 million visitors (up 26 percent), with both KB Toys (up 105 percent to 1.8 million visitors) and Fisher Price (up 107 percent to 1.5 million visitors) posting triple-digit growth for the month.

High demand for hot electronic items helped boost traffic to the consumer electronics category 8 percent to 50.1 million visitors. Notable retailers in the top 10 consumer electronics sites included BestBuy.com (up 4 percent to 15 million visitors), Circuit City (up 22 percent to 10.8 million visitors), eBay Electronics U.S. (up 77 percent to 8 million visitors), Wal-Mart Electronics (up 9 percent to 3.8 million visitors), and Sony Electronics (up 22 percent to 2 million visitors).

Online Trading Sites Gain in October

Amid third quarter earnings announcements and heavy trading activity in the stock markets, online trading sites experienced a 21-percent increase to 12.4 million visitors. Fidelity Investments led the category with 3.8 million visitors (12 percent), followed by Scottrade Sites with 1.6 million visitors (up 7 percent), ShareBuilder.com with 1.3 million visitors (up 21 percent), and ETrade Financial Network with nearly 1.3 million visitors (also up 21 percent).

Top 50 Properties

October saw the top 10 properties remain unchanged from the previous month, with Yahoo! Sites holding the top position with 137 million visitors. AT&T Inc. gained 5 positions to number 15 with 33.7 million visitors, while Glam Media jumped 9 spots to number 23, attracting nearly 25.5 million visitors. YellowPages.com Network moved up 5 spots to number 25 with 24.9 million visitors. Connexus and WorldNow-LMN Sites both entered the ranking this month at positions 46 and 49, respectively.

Top 50 Ad Focus Ranking

Advertising.com remained atop the Ad Focus ranking in October, reaching 87 percent of the more than 182 million Americans online. Tribal Fusion catapulted three positions to grab the number two spot, reaching 76 percent of the Internet population, while Google Ad Network also rose three spots to capture the third position in the ranking. Blue Lithium and Casale Media Network both moved up one spot in the top 10 to capture positions seven and nine, respectively. ADSDAQ by ContextWeb (23) and IMDB.COM (49) both entered the ranking this month reaching 41 percent and 13 percent of the online audience, respectively.

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
October 2007 vs. September 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Total Unique Visitors (000)

Sep-07

Oct-07

% Change

Rank by Unique Visitors

Total Internet : Total Audience

181,858

182,206

0

N/A

McDonald's

1,514

4,358

188

242

TheStreet.com Sites

3,984

8,961

125

115

R.H.Donnelley

3,306

7,068

114

148

Become.com

2,356

4,385

86

241

Revolution Health Network

4,471

7,964

78

129

Hearst Digital Media

6,003

10,489

75

90

Snopes.com

4,058

6,793

67

153

Pronto.com

3,180

5,220

64

204

Liberty Media Holding Corporation

8,298

13,564

63

70

AmericanGreetings Property

6,561

10,257

56

96

*Ranking based on the top 250 properties in October 2007

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
October 2007 vs. September 2007
Total U.S. Home, Work and University Internet Users
Source: Comscore MMX

Total Unique Visitors (000)

Sep-07

Oct-07

% Change

Total Internet : Total Audience

181,858

182,206

0

e-cards

27,442

33,829

23

Flowers/Gifts/Greetings

29,238

35,631

22

Online Trading

10,258

12,434

21

Taxes

6,353

7,435

17

Mall

27,306

30,806

13

Toys

21,001

23,618

12

Retail - Food

13,682

14,791

8

Consumer Electronics

46,596

50,131

8

Genealogy

8,265

8,892

8

Jewelry/Luxury Goods/Accessories

15,308

16,462

8

TABLE 3

Comscore Top 50 Properties (U.S.)
October 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

182,206

1

Yahoo! Sites

136,775

26

Expedia Inc

24,575

2

Google Sites

131,639

27

Verizon Communications Corporation

24,389

3

Time Warner Network

121,130

28

Craigslist.org

23,992

4

Microsoft Sites

120,502

29

United Online, Inc

23,913

5

Fox Interactive Media

84,205

30

Shopzilla.com Sites

23,569

6

eBay

79,669

31

CareerBuilder LLC

23,000

7

Amazon Sites

56,746

32

ESPN

22,937

8

Wikipedia Sites

56,104

33

Gannett Sites

22,807

9

Ask Network

55,512

34

Bank of America

22,761

10

New York Times Digital

49,816

35

Photobucket.com LLC

22,177

11

Viacom Digital

43,345

36

Disney Online

21,133

12

Apple Inc.

43,157

37

Lycos Sites

20,229

13

Weather Channel, The

38,796

38

Real.com Network

20,108

14

CNET Networks

35,336

39

WebMD Health

19,904

15

AT&T, Inc.

33,749

40

Superpages.com Network

19,402

16

Facebook.com

32,910

41

E.W. Scripps

19,254

17

Gorilla Nation

31,889

42

ARTISTdirect Network

19,105

18

Target Corporation

31,090

43

iVillage.com: The Womens Network

18,495

19

Adobe Sites

30,592

44

NBC Universal

17,462

20

Wal-Mart

29,238

45

The Mozilla Organization

17,249

21

CBS Corporation

28,262

46

Connexus

17,239

22

Monster Worldwide

26,013

47

NFL Internet Group

17,052

23

Glam Media

25,487

48

Weatherbug Property

17,051

24

Comcast Corporation

25,277

49

WorldNow - LMN Sites

16,539

25

Yellowpages.com Network

24,921

50

Cox Enterprises Inc.

16,414

TABLE 4

Comscore Ad Focus Ranking (U.S.)
October 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)

Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

182,206

100%

1

Advertising.com**

159,204

87%

26

AdBrite**

70,766

39%

2

Tribal Fusion**

137,582

76%

27

AdDynamix.com**

68,979

38%

3

Google Ad Network**

135,353

74%

28

Ebay.com

68,194

37%

4

ValueClick Networks**

135,027

74%

29

CPX Interactive**

67,304

37%

5

Yahoo!

134,979

74%

30

Gorilla Nation Media

66,960

37%

6

Specific Media**

133,103

73%

31

PrecisionClick**

61,790

34%

7

Blue Lithium**

132,334

73%

32

MSN.comHome Page

57,263

31%

8

Google

123,733

68%

33

Undertone Networks**

56,365

31%

9

Casale Media Network**

115,087

63%

34

Ask Network

55,512

30%

10

AOL Media Network

110,714

61%

35

Mapquest

49,870

27%

11

MSN-Windows Live

105,540

58%

36

YouTube.com

48,579

27%

12

DRIVEpm**

104,497

57%

37

Business.com Network

47,514

26%

13

Traffic Marketplace**

104,492

57%

38

Amazon.com

46,537

26%

14

Interclick**

98,055

54%

39

Kontera**

44,724

25%

15

Yahoo.com Home Page

95,170

52%

40

About.com

41,963

23%

16

24/7 Real Media**

92,743

51%

41

Ebay.com Home Page

41,192

23%

17

Tremor Media

92,618

51%

42

Facebook.com

32,910

18%

18

AOL

90,516

50%

43

Weather.com

29,231

16%

19

Burst Media**

83,094

46%

44

Real Cities Network

27,490

15%

20

Centro

80,134

44%

45

Walmart.com

25,885

14%

21

Collective Media**

79,171

43%

46

Yellowpages.com Network

24,921

14%

22

adconion media group**

75,674

42%

47

CNN

24,387

13%

23

ADSDAQ by ContextWeb**

74,840

41%

48

CareerBuilder Network

23,751

13%

24

Vibrant Media**

72,414

40%

49

IMDB.com

23,388

13%

25

MySpace.com

71,982

40%

50

Nick Kids & Family

23,257

13%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! was seen by 74 percent of the more than 182 million Internet users in October.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About Comscore MMX

Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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