Comscore MMX Releases Top 50 Web Rankings for February

Taxes and Valentine’s Day Dominate the Rankings

Politics and News Sites See Gains Due to Interest in Presidential Primaries and Shaky Economy

RESTON, VA, March 19, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at top online properties for February 2008 based on data from the Comscore MMX service. February, a month that generally exhibits lower visitation totals as a result of having fewer days, saw increased visitation to tax, greetings, politics and news sites.

“February is one of the busiest times of the year for greetings and gift sites with the celebration of Valentine’s Day,” said Jack Flanagan, executive vice president of Comscore MMX. “These sites are particularly convenient for the procrastinators among us who wait until the last minute to buy their loved ones a gift.”

Tax Category Continues as Fastest-Gaining for the Second Consecutive Month

The tax category ranked as the fastest-gaining site category with a 34-percent increase to more than 31 million visitors as Americans continued preparing their taxes in advance of the April 15 deadline. The category was led by IRS.gov with nearly 18 million visitors (up 43 percent), followed by TaxACT with 9.6 million visitors (up 66 percent) and H&R Block with 6.7 million visitors (up 26 percent).

Valentine’s Day Spurs Growth to Greeting Sites

The Valentine’s Day holiday caused both the flowers/gifts/greetings and e-card site categories to grow 17 and 14 percent, respectively. The flowers/gifts/greetings category saw substantial gains by flower sites with, ProFlowers.com (up 244 percent to 3.8 million visitors), FTD.com (up 273 percent to 3.8 million visitors), and 1-800-flowers.com (up 125 percent to 2.7 million visitors) each showing strong growth. The e-cards category was led by AmericanGreetings Property with nearly 20 million visitors, followed by Evite.com with 5.8 million visitors and Hallmark.com with 5.1 million visitors.

Presidential Primaries Drive Traffic to Candidates’ Sites

With much-hyped Super Tuesday (February 5) and other primaries across the country occurring in February, the politics site category continued to see growth for the second consecutive month, increasing 9 percent to 15 million visitors. BarackObama.com led the category with 3.2 million visitors, up 46 percent from January, followed by HillaryClinton.com with 1.5 million visitors (up 31 percent). Republican-party nominee John McCain’s site increased 49 percent to 888,000 visitors.

News Sites Experience Increases in February

News categories, both business/finance and general news, saw increases in February with economic worries and presidential primaries dominating the national agenda. Business/finance news sites gained 6 percent to reach nearly 62 million visitors, with Yahoo! Finance, AOL Money & Finance, and MSN Money leading the category. The general news category gained 2 percent to nearly 107 million visitors led by Yahoo! News, CNN, and MSNBC.

Top 50 Properties

Yahoo! Sites continued to lead as the top property with 137 million visitors, followed by Google Sites with nearly 136 million visitors and Microsoft Sites with more than 118 million visitors. Wikipedia Sites and Ask Network each moved up one position in the top 10 to spots seven and nine, respectively. Glam Media jumped 10 spots to reach position 18 with more than 29 million visitors during the month. Tax season propelled IRS.gov into the Top 50 ranking, capturing position 45.

Top 50 Ad Focus Ranking

Platform A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, led the Ad Focus ranking in February, reaching 90 percent of Americans online. Ad networks DRIVEpm and Traffic Marketplace each gained two positions, capturing positions 11 and 14, respectively, while Collective Media jumped four spots to position 19. IB Local Network entered the ranking this month at position 39, reaching 26 percent of the more than 185 million Americans online in the month.

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
February 2008 vs. January 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Jan-08

Feb-08

% Change

Rank by Unique Visitors

Total Internet : Total Audience

184,239

185,017

0

N/A

Nascar.com

2,196

5,170

135

200

TaxACT

5,803

9,622

66

101

The Mozilla Organization

9,127

14,992

64

63

123GREETINGS.COM

2,977

4,763

60

222

Trilegiant Corporation

2,904

4,543

56

234

Oprah.com

3,455

5,307

54

196

IRS.gov

12,495

17,863

43

45

Heavy Networks

3,755

5,227

39

198

WildTangent Network

6,553

8,818

35

110

DishNetwork.com

3,809

4,955

30

207

*Ranking based on the top 250 properties in February 2008

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
February 2008 vs. January 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Jan-08

Feb-08

% Change

Total Internet : Total Audience

184,239

185,017

0

Taxes

23,336

31,380

34

Flowers/Gifts/Greetings

36,178

42,489

17

e-cards

34,260

39,120

14

Car Rental

5,130

5,841

14

Politics

13,807

15,050

9

Auto - Manufacturer

24,580

26,062

6

Business Finance - News/Research

58,540

61,871

6

Hotels/Resorts

30,958

31,805

3

Jewelry/Luxury Goods/Accessories

16,713

17,166

3

General News

104,929

106,899

2

TABLE 3

Comscore Top 50 Properties (U.S.)
February 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

185,017

1

Yahoo! Sites

136,767

26

AT&T, Inc.

26,385

2

Google Sites

135,970

27

Shopzilla.com Sites

24,782

3

Microsoft Sites

118,355

28

Comcast Corporation

24,466

4

AOL LLC

108,911

29

Yellowpages.com Network

23,691

5

Fox Interactive Media

83,638

30

CBS Corporation

23,564

6

eBay

77,864

31

Gannett Sites

23,407

7

Wikipedia Sites

55,906

32

Expedia Inc

23,150

8

Amazon Sites

55,172

33

Bank of America

23,111

9

Ask Network

54,120

34

Monster Worldwide

22,389

10

Time Warner - Excluding AOL

52,661

35

CareerBuilder LLC

22,357

11

New York Times Digital

47,632

36

United Online, Inc

21,966

12

Apple Inc.

47,048

37

Photobucket.com LLC

20,917

13

Viacom Digital

41,216

38

Atrinsic, Inc.

20,473

14

Weather Channel, The

41,057

39

E.W. Scripps

20,005

15

CNET Networks

33,320

40

AmericanGreetings Property

19,884

16

Facebook.com

32,436

41

WebMD Health

19,637

17

Adobe Sites

30,620

42

WorldNow - ABC Owned Sites

19,426

18

Glam Media

29,136

43

Real.com Network

18,498

19

Wal-Mart

27,651

44

NBC Universal

17,863

20

Superpages.com Network

27,526

45

IRS.gov

17,863

21

Verizon Communications Corporation

27,101

46

ESPN

17,836

22

Disney Online

27,094

47

Lycos Sites

17,702

23

Craigslist, Inc.

26,822

48

Cox Enterprises Inc.

17,603

24

Gorilla Nation

26,710

49

Demand Media

17,532

25

Target Corporation

26,631

50

Weatherbug Property

17,256

TABLE 4

Comscore Ad Focus Ranking (U.S.)
February 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

185,017

100.0

1

Platform-A**

166,459

90%

26

Vibrant Media**

75,034

41%

2

Advertising.com**

163,260

88%

27

CPX Interactive**

71,379

39%

3

Yahoo! Network**

156,582

85%

28

MYSPACE.COM*

67,957

37%

4

Google Ad Network**

146,953

79%

29

EBAY.COM

66,768

36%

5

Specific Media**

140,395

76%

30

Undertone Networks**

65,205

35%

6

ValueClick Networks**

137,582

74%

31

YouTube.com

63,921

35%

7

Yahoo!

135,007

73%

32

Gorilla Nation Media

62,877

34%

8

Tribal Fusion**

132,827

72%

33

MSN.COM Home Page

57,558

31%

9

Google

128,397

69%

34

Ask Network

54,120

29%

10

Casale Media Network**

124,593

67%

35

Quigo**

53,462

29%

11

DRIVEpm**

112,458

61%

36

Ybrant/AdDynamix Network**

53,431

29%

12

AOL Media Network

108,911

59%

37

PrecisionClick**

53,114

29%

13

adconion media group**

107,234

58%

38

Kontera**

50,998

28%

14

Traffic Marketplace**

105,079

57%

39

IB Local Network

47,927

26%

15

MSN-Windows Live

102,839

56%

40

Vizi Inc**

46,988

25%

16

Tremor Media

97,681

53%

41

Turn, Inc**

46,302

25%

17

Yahoo.com Home Page

94,250

51%

42

MapQuest

45,027

24%

18

ADSDAQ by ContextWeb**

93,786

51%

43

AMAZON.COM

44,926

24%

19

Collective Media**

93,296

50%

44

Business.com Network

43,838

24%

20

24/7 Real Media**

90,941

49%

45

About

40,572

22%

21

AOL

90,316

49%

46

EBAY.COM Home Page

38,598

21%

22

Burst Media**

90,255

49%

47

The Nabbr Network

37,289

20%

23

interCLICK**

89,242

48%

48

IACAS Network

37,211

20%

24

AdBrite**

82,029

44%

49

Facebook.com

32,436

18%

25

Centro

80,159

43%

50

Weather.com

31,792

17%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in February. For instance, Yahoo! was seen by 73 percent of the more than 185 million Internet users in February.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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