Comscore Releases Top Latin America Web Rankings for April 2008

Brazil Ranks #1 in Latin America with 19.3 Million Internet Users

RESTON, VA, June 2, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Latin America, a region that is home to nearly 62 million of the 850 million worldwide Internet users (age 15 and older at home and work locations), as measured by the Comscore World Metrix audience measurement service.

In April, Brazil had the largest Internet audience in Latin America with more than 19 million Internet users. Brazilians also exhibited heavy engagement, with the average Internet user spending 30.2 hours online during the month, substantially higher than the Latin American (28.6 hours) and worldwide (25.7 hours) averages. Argentina (32.4 hours) and Venezuela (31.5 hours) also exhibited heavy engagement. Despite their heavy engagement while online, Latin Americans are less frequent Internet users, with most countries falling below the worldwide average for usage days per month.

Overview of Latin American Internet Usage by Country
April 2008
Total Latin America, Age 15+, Home and Work Locations*
Source: Comscore World Metrix

Markets

Total Unique Visitors (000)

Average Usage Days per Visitor

Average Hours per Visitor

Worldwide

849,580

17.1

25.7

Latin America

61,610

16.3

28.6

Brazil

19,320

16.0

30.2

Mexico

11,773

14.7

23.7

Argentina

8,440

17.8

32.4

Chile

5,320

17.4

28.4

Colombia

3,284

16.4

27.9

Venezuela

1,556

17.2

31.5

Puerto Rico

854

15.0

19.7

*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.

Google Sites Rank as Top Web Property in Latin America

Google Sites ranked as the top property in Latin America with more than 55 million visitors in April, (approximately 90 percent of the total Latin American audience), an increase of 22 percent versus the same month last year. The property has been bolstered by the growth of several Google-owned entities, including YouTube.com (up 81 percent to 30.6 million visitors), Blogger.com (up 65 percent to 27.8 million visitors) and Orkut (up 31 percent to 15.2 visitors).

Top 25 Properties by Number of Latin American Unique Visitors
April 2008
Total Latin America, Age 15+, Home and Work Locations*
Source: Comscore World Metrix

Top 25 Properties

Total Unique Visitors (000)

Total Internet : Total Audience

61,610

Google Sites

55,290

Microsoft Sites

54,914

Yahoo! Sites

38,621

MercadoLibre

27,534

Wikipedia Sites

26,347

Terra Networks

25,873

UOL Sites

16,711

Orange Sites

15,241

WordPress

14,570

HI5.COM

12,831

Groupe Hi-Media

12,242

Grupo Brasil Telecom

12,103

Organizacoes Globo

11,851

Fox Interactive Media

11,793

AOL LLC

11,122

Grupo Intercom

10,661

Ask Network

8,967

Gruppo DADA

8,956

Adobe Sites

8,854

BuscaPé Inc.

8,805

Batanga

8,797

MONOGRAFIAS.COM

8,297

Apple Inc.

7,821

eBay

7,725

FACEBOOK.COM

7,711

*Excludes traffic from public computers, such as Internet cafes or access from mobile phones/PDAs.

Latin Americans are Heavy Online Communicators

Latin Americans spend the most time online – nearly 29 hours per month on average – compared to other worldwide regions. Usage of various online communication media drives much of their online engagement. Users spend a significant portion of their time each month on instant messengers (9.2 hours per visitor), social networking sites (5.9 hours per visitor), and e-mail (4.1 hours per visitor). Portals, which aggregate a variety of content across a network of sites, ranked as the most engaging site category, with 13.4 hours per visitor.

Highest Engagement Categories Among Latin American Internet Users
April 2008
Total Latin America, Age 15+, Home and Work Locations
Source: Comscore World Metrix

Site Category

Average Hours per Visitor

Average Minutes per Usage Day

Total Latin American Internet Audience

28.6

105.3

Portals

13.4

35.8

Instant Messengers

9.2

31.6

Social Networking

5.9

25.9

e-mail

4.1

22.1

Entertainment

2.2

10.0

Games

1.7

13.0

Photos

1.7

16.0

Multimedia

1.4

10.2

Kids

1.2

18.4

Online Gaming

1.1

12.2

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by over 950 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon Services Group and ViaMichelin. For more information, please visit www.comscore.com.

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