Yahoo! Finance Ranks as Top Financial News & Research Site in the U.S. with More than 18 Million Visitors in May, According to Comscore

Category Displays Robust 35 Percent Growth versus Year Ago Amidst Uncertainty in the U.S. Economy

RESTON, VA, July 9, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of activity at the financial news & research site category, which attracted more than 64 million U.S. visitors in May, an increase of 35 percent versus year ago.

“Current economic conditions – including rising gas prices, general inflation concerns, housing troubles and stock market uncertainty – have Americans seeking to stay informed about the factors influencing their personal finances,” said Jack Flanagan, Comscore executive vice president. “As a result, the financial news and research category has grown substantially during the past year, with strong visitor gains occurring at most sites, including above average gains at category leaders Yahoo! Finance and AOL Money & Finance.”

Top Financial News & Research Sites
May 2008 vs. May 2007
Total U.S. - Home/Work/University Locations
Source: Comscore MMX

Total Unique Visitors (000)

May-07

May-08

% Change

Total Internet : Total Audience

177,487

190,858

8

Financial News & Research

47,493

64,287

35

Yahoo! Finance

11,740

18,492

58

AOL Money & Finance

10,266

15,222

48

MSN Money

12,087

13,707

13

Forbes Property

5,497

7,014

28

Dow Jones & Company

5,177

6,613

28

CNN Money

5,242

6,040

15

BNET

166

5,563

3,261

TheStreet.com Sites

1,749

5,289

202

Reuters Sites

3,286

4,795

46

Reed Business Information

2,436

3,872

59

Yahoo! Finance led the category in May with 18.5 million visitors, up 58 percent versus year ago, followed by AOL Money & Finance with 15.2 million visitors (up 48 percent) and MSN Money with 13.7 million visitors (up 13 percent). CNET-owned business site BNET, which ranked seventh in the category with 5.6 million visitors, grew more than 3,000 percent versus last year due to the acquisition of FindArticles.com, while eighth-ranked TheStreet.com Sites tripled to 5.3 million visitors, also due in part to site acquisitions.

Category Growth Varies by Demographic

Though the category displayed visitor growth across virtually all demographic segments, certain segments contributed more than others. The number of visitors to the category age 50 and older grew 46 percent versus year ago, while visitors under 50 grew by 32 percent. Above average growth was also seen in the following segments: households earning at least $60,000 annually (40 percent), households with children (38 percent) and households with at least 5 people (57 percent). In sum, segments displaying the greatest growth paint a picture of those likely to have more financial responsibilities or challenges, such as needing to save for college and/or retirement, or needing to determine how best to handle more immediate financial obligations, such as home mortgage holders facing rapidly escalating monthly payments.

Demographic Shifts in Financial News & Research Category
May 2008 vs. May 2007
Total U.S. - Home/Work/University Locations
Source: Comscore MMX

Financial News & Research Category

Unique Visitors (000)

May-07

May-08

Percent Change

Total Audience

47,493

64,287

35%

Age

Persons Under 50

35,222

46,405

32%

Persons 50+

12,271

17,882

46%

HH Income (US)

Under $60K

20,233

26,155

29%

$60K+

27,260

38,132

40%

Children in Household

Children: No

20,216

26,745

32%

Children: Yes

27,277

37,542

38%

Household Size

HH Size: 1-4 Persons

38,319

49,848

30%

HH Size: 5+ Persons

9,174

14,439

57%

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Press
Bill Daddi
Daddi Brand Communications
646-370-1341
press@comscore.com

Ulteriori informazioni

Finance