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Novembre 11, 2009

93 Percent of Internet Users in Turkey Visited Google Sites in September 2009

Facebook Popularity Highlights Rapid Emergence of Social Networking

LONDON, U.K., November 11, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Turkey, based on September 2009 data from the comScore World Metrix service. More than 19.7 million people age 15 and older accessed the Internet from a home or work location in Turkey during the month, viewing an average of 3,070 pages of content and spending an average of 31.6 hours per person online.

Google Sites Ranks as Most Visited Property in Turkey

Google Sites was the most popular property in Turkey in September with 18.4 million visitors, reaching 93.0 percent of the total online population, followed Microsoft Sites with 17.6 million visitors. Social networking giant, Facebook.com, ranked third with 16.1 million visitors, having grown 26 percent in just the past six months. Dogan Online, which attracted 11.1 million visitors in September, led a total of seven Turkish-based properties that ranked amongst the top 15, including Milliyet Group (8.8 million visitors), Mynet A.S. (8.3 million visitors) and Blogcu.com (8.2 million visitors).

“The Internet audience in Turkey is one of the most active and engaged audiences in the world,” said Jack Flanagan, EVP of comScore World Metrix. “Internet users spend on average more than one hour a day online, ranking it among the five most engaged online populations worldwide. Although global Internet brands like Google, Microsoft and Facebook are among the most visited in Turkey, there is also a vibrant community of home-grown Web properties like Dogan Online and Milliyet Group. Turkey is clearly a market with exciting potential.”

Top 15 Online Properties
Ranked by Total Unique Visitors in Turkey (000)
September 2009
Total Turkey, Age 15+ - Home & Work Locations*
Source: comScore World Metrix
Media Total Unique Visitors (000) % Reach
Total Internet : Total Audience 19,745 100.0
Google Sites 18,361 93.0
Microsoft Sites 17,597 89.1
Facebook.com 16,050 81.3
Dogan Online 11,148 56.5
Milliyet Group 8,785 44.5
Mynet A.S. 8,321 42.1
Blogcu.com 8,239 41.7
Hurriyet Internet Group 7,471 37.8
Nokta Internet Teknolojileri 7,072 35.8
Yahoo! Sites 6,448 32.7
AOL LLC 5,894 29.8
eBay 5,892 29.8
Wikimedia Foundation Sites 5,538 28.0
Dailymotion.com 5,278 26.7
Sahibinden.com 5,177 26.2

 *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Facebook Popularity Underscores Emergence of Social Networking in Turkey

Facebook’s position as the third ranked Web property overall in Turkey underscores the rapid emergence of social networking in the market. Just six months ago, social networking accounted for 9 percent of total time spent online in Turkey, but in September social networking represented 15 percent of all time spent online. Facebook ranked as the most popular social networking site in September with 16.1 million visitors and accounted for 92 percent of the total time spent on social networking sites during the month. Window’s Live Profile – which provides a gateway to turkey’s most popular Instant Messenger, Window’s Live Messenger – ranked second with 7.8 million visitors, followed by Turkish property Mynet Eksenim (3.2 million visitors) and Netlog.com (1.8 million visitors).

Top 10 Social Networking Sites
Ranked by Total Unique Visitors in Turkey (000)
September 2009
Total Turkey, Age 15+ - Home & Work Locations*
Source: comScore World Metrix
Media Total Unique Visitors (000) Total Minutes (MM)
Social Networking 16,913 5,651.6
Facebook.com 16,050 5,196.1
Windows Live Profile 7,775 50.2
Mynet Eksenim 3,232 24.3
Netlog.com 1,834 94.7
Kalpkalbe.com 1,801 6.9
Windows Live People 1,574 0.3
MySpace Sites 938 22.2
Gecevip.com 866 1.4
Badoo.com 854 52.1
Twitter.com 804 6.7

 *Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

comScore Presenting at Google Day, Turkey

comScore EVP of comScore World Metrix, Jack Flanagan, will be speaking at Google Day at the Swiss Hotel in Istanbul on Tuesday 17th November. The day will consist of presentations delivered by a number of online experts, and Mr. Flanagan will provide a unique insight into the current state of the online market in Turkey and innovations in digital media measurement. For more information please view the following link: http://www.comscore.com/Press_Events/Events_Webinars

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tag: Rankings, Social