10 Million UK Consumers Sought Financial Advice Online in September 2010

More Than One Out of Three Financial Advice Seekers Visited Moneysupermarket.com

London, UK, 02 November, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a ranking of top Financial Information/Advice Sites in the UK based on September 2010 data from its Comscore MMX service. Nearly 10 million internet users turned to the web for financial advice, spending an average of 15 minutes on sites in the category during the month.

Data from the Comscore Ad Metrix service revealed that Adaptive Affinity ranked as the top online display advertiser amongst financial companies, reaching nearly 58 percent of the total UK online audience in September 2010, by promoting its site Quickcreditscore.co.uk.

Tough Economic Times Encourage UK Internet Users to Visit Financial Information Sites
In the September 2010 ranking of UK Financial Information/Advice Sites, Moneysupermarket.com Financial Group ranked first with 3.7 million unique visitors and an average of nearly 9 minutes per user during the month. BGL Group, an insurance broker that operates Comparethemarket.com, claimed second place with 1.2 million visitors, followed by Confused.com with 1.1 million users. Confused.com users spent on average 12.9 minutes on the site during the month, more than users spent on any other site in the top ten.

Top 10 Financial Information/Advice Properties
September 2010
Total UK - Home and Work Locations*
Source: Comscore MMX

Total Unique Visitors (000)

Average Minutes per Visitor

Total Internet: Total Audience

43,278

1,856.0

Financial Information/Advice

9,940

15.0

Moneysupermarket.com Financial Group

3,724

8.9

BGL Group

1,168

9.3

Confused.com

1,143

12.9

Tescofinance.com

1,027

7.5

Aviva Group

769

10.0

Experian International

624

12.3

Direct Line

611

6.6

AXA Group

503

9.7

Virgin Money

422

3.9

Uswitch.com

339

6.2

*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Finance Display Advertisers Reach More Than Half of UK Internet Users
Adaptive Affinity Limited was the heaviest online display advertiser in the Finance category in September 2010 with nearly 382 million display ad impressions, and reaching more than 57 percent of the 41.8 million unique internet users who were exposed to online display ads in the UK in September. Virtually 100 percent of campaigns from Adaptive Affinity were for QuickCreditScore.co.uk.

Media Ingenuity Ltd., which owns and operates TotallyMoney.com, ranked second with 381 million impressions. Aviva Plc held the third position with 334 million display ad impressions and reached almost 25 million unique visitors, a higher reach than any other advertiser in the top ten heaviest advertisers. American Express (Finance) ranked fourth with 294 million impressions reaching 24 million unique visitors.

Top 10 Financial Online Display Advertisers
September 2010
Total UK – Home and Work Locations
Source: Comscore Ad Metrix

Total Display Ad Impressions (000)

Ad Exposed Unique Visitors (000)

% Reach

Total Internet

72,714,732

41,884

100.0 %

Adaptive Affinity Limited

381,533

24,120

57.6 %

Media Ingenuity Ltd.

380,785

23,587

56.3 %

Aviva plc

333,562

24,950

59.6 %

American Express Company – Finance

294,071

24,074

57.5 %

Experian Interactive - Finance

182,773

19,915

47.5 %

Royal Bank of Scotland Group - Finance

150,683

15,964

38.1 %

Wonga.com Ltd.

142,863

20,154

48.1 %

SimplyFinance

131,628

16,777

40.1 %

ING Groep N.V. - Finance

92,702

15,485

37.0 %

Provident Financial Management Services Ltd

90,901

15,329

36.6 %

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

“The current economic situation in the UK is encouraging consumers to look to the internet for financial advice and information,” said Mike Read, SVP and Managing Director, Comscore Europe. “The online channel has reduced the friction for the average consumer to seek financial advice, bringing more potential customers into the market, which presents excellent opportunities for marketers in the banking and financial sector to reach their target audiences.”

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



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