Comscore Reports the Top 10 Online Gaming Properties in Mexico in Conjunction with the Electronic Game Show

Spil Games Ranks 1st in Online Gaming Category with 3.2 Million Unique Visitors

Mexico City, Mexico, Septiembre 22nd, 2014 – Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released Online Gaming data from the Comscore MMX® service in conjunction with the Electronic Game Show (EGS) 2014. The data revealed that 10.3 million Mexicans visited Online Gaming sites in July 2014, representing 34 percent of the Mexican desktop internet population.

Top 10 Online Gaming Properties by Number of Unique Visitors
July data revealed that Spil Games maintained the first position in the ranking with more than 3.2 million unique visitors. Midasplayer.com Ltd. ranked second with 1.3 million of unique visitors, followed by Minigamers Sites with 1.1 million visitors and MiniJuegos (Moosite S.L.) with 783 thousand visitors. Spil Games had the highest average engagement at 30.4 minutes per visitor, followed by JuegosDiarios.com with 20.0 minutes and Minigamers Sites with 17.8 minutes.

Top 10 Online Gaming Properties by Number of Unique Visitors (000)
July 2014
Total Mexico, Home and Work, Age 6+, Desktop Only
Source: Comscore MMX

Properties

Unique Visitors (000)

Average Minutes per Visitor

Online Gaming

10,286

35.6

Spil Games

3,262

30.4

Midasplayer.com Ltd.

1,365

12.5

Minigamers Sites

1,171

17.8

MiniJuegos (Moosite S.L.)

783

5.6

JuegosDiarios.com

691

20

EA Websites

655

13

Paisdelosjuegos.com.mx

649

13.6

GSN Games

584

7.5

Preguntados.com

530

7.8

Juegosjuegos.com

387

12.3

Most Visitors to Online Gaming Sites in Mexico are Women
A demographic analysis of the Online Gaming category in Mexico showed that 51 percent of visitors to the category are women. Among both males and females, the highest propensity to visit Online Gaming sites and the highest engagement occurred among age 6-14 year olds. Interestingly, Females age 55 and older also show high engagement with Online Gaming.

“This data reveals that the notion of gamers being predominantly men is a myth,” said Ivan Marchant, Vice President of Comscore Mexico. “In fact, we see that females are more likely to be Online Gamers than men, and across most demographic segments they are also more highly engaged. This dynamic means opportunity for marketers in Mexico interested in reaching females, who often influence a significant amount of household spending decisions.”

Alejandro Bertoldi, EGS manager added: “The data revealed by Comscore confirms the trends that we’ve seen during 12 years at EGS. At the most important video games event in our country, these insights can be very beneficial in helping attendees develop strategies for marketing success.”

Demographic Profile, Online Gaming
July 2014
Total Audience: Home and Work, Age 6+, Desktop Only
Source: Comscore MMX

Target Audience (000)

% Composition Unique Visitors

Composition Index Unique Visitors

Composition Index Page Views

Base Audience: Persons: 6+

10,286

100.0

Men – Age

All Men

5,021

48.8

96

97

Men: 6-14

1,008

9.8

128

331

Men: 15-24

1,780

17.3

110

107

Men: 25-34

894

8.7

82

90

Men: 35-44

729

7.1

83

63

Men: 45-45

410

4.0

73

44

Men: 55+

200

1.9

73

90

Women – Age

All Women

5,265

51.2

104

104

Women: 6-14

1,166

11.3

152

393

Women: 15-24

1,571

15.3

100

80

Women: 25-34

940

9.1

88

94

Women: 35-44

861

8.4

101

106

Women: 45-54

495

4.8

91

74

Women: 55+

232

2.3

87

158

*Composition Index = % Composition for Online Gaming / % Composition for Total Internet Population x 100. Index of 100 indicates average category representation among that demographic segment.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

About EGS
During 12 years the Electronic Game Show (EGS) has been the most important video games event in Mexico. 2014 edition will be from October 3rd until 5th in Centro Banamex of Mexico City. For more information, please visit www.egs2014.com

Comscore
Rodrigo Ceron
Senior Director, Global Marketing
Comscore, Inc.
+52 (55) 6827-8330
worldpress@comscore.com

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