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Luglio 6, 2011

comScore Releases Overview of European Internet Usage for May 2011

Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties

London, UK, July 6, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 26.8 hours per person. This study draws its data from comScore’s research panel, which measures Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey showed the highest average engagement with users from these markets spending an average of more than 30 hours online in the past month.

Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000)
May 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore MMX
Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,373,976 23.9 2,161
Europe 366,862 26.8 2,752
Germany 49,993 24.1 2,638
Russian Federation 48,294 24.0 2,618
France 42,335 27.8 2,682
United Kingdom 36,660 33.9 3,079
Italy 23,210 18.3 1,762
Turkey 22,900 31.8 3,448
Spain 21,450 26.8 2,449
Poland 18,193 26.9 3,061
Netherlands 11,963 35.2 3,467
Sweden 6,161 25.0 2,423
Belgium 5,944 20.5 2,085
Austria 4,676 14.1 1,485
Switzerland 4,666 19.6 1,923
Portugal 4,146 21.5 2,034
Denmark 3,649 21.7 2,256
Finland 3,349 26.0 2,396
Norway 3,227 26.5 2,156
Ireland 2,079 21.5 1,953

Top Web Properties in Europe
Google Sites ranked as the top European web property in May with 333.4 million unique visitors (up 9 percent from a year ago), reaching 90.9 percent of the total European Internet audience. Microsoft Sites continued to rank second with 270.9 million visitors (73.8 percent reach), followed by Facebook.com in third place with 240.0 million visitors (65.4 percent reach). Among the top properties for May, the biggest gains versus April came from The Mozilla Organization (up 52 percent), WordPress (up 13 percent), and VKontakte (up 12 percent).

Europeans continued to spend significant time on social networking sites, with Russian social network VKontakte exhibiting the highest average engagement among the top 30 properties at 496.7 minutes (8.3 hours) on the site. Facebook.com overtook Russian web property Mail.ru Group in May with an average of 326.0 minutes (5.4 hours) spent by visitors on the property, up 15 percent from the prior month. Mail.ru Group visitors spent an average of 315.1 minutes (5.3 hours), up 7 percent. Facebook.com also continued to account for the highest number of page views at 139.8 billion in May (up 21 percent), representing 13.8 percent of all pages viewed in Europe during the month.

Top 30 Properties in Europe by Total Unique Visitors (000)
May 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore MMX
Properties Total Unique Visitors (000) Total Pages Viewed (MM) Average Minutes per Visitor
Total Internet : Total Audience 366,862 1,009,540 1,605.2
Google Sites 333,436 99,147 188.6
Microsoft Sites 270,859 27,218 193.0
Facebook.com 240,010 139,769 326.0
Wikimedia Foundation Sites 161,311 2,449 13.0
Yahoo! Sites 141,054 9,682 73.9
eBay 107,689 14,324 59.5
Amazon Sites 91,475 2,658 15.9
The Mozilla Organization 78,079 493 7.3
VEVO 77,670 774 11.8
Apple Inc. 69,872 514 4.8
Mail.ru Group 69,005 31,990 315.1
AOL, Inc. 64,278 1,664 28.5
Glam Media 63,892 937 11.5
Viacom Digital 56,952 537 10.4
Ask Network 56,945 526 4.1
Yandex Sites 55,720 7,817 64.7
Dailymotion.com 53,936 755 14.3
WordPress 52,269 430 5.3
VKontakte 52,123 38,151 496.7
CBS Interactive 51,950 538 8.9
Adobe Sites 48,473 229 3.3
Axel Springer AG 48,162 1,851 17.3
Orange Sites 41,138 4,609 62.0
NetShelter Technology Media 40,712 407 6.1
Deutsche Telekom 40,290 2,501 34.1
Technorati Media 39,621 206 3.1
Twitter.com 36,877 656 14.6
BBC Sites 34,962 1,440 34.0
Schibsted (Anuntis-Infojobs-20minutos) 34,259 5,068 77.2
Skype 33,817 139 51.0

Spotlight: Travel, Taxes, and Flowers Draw Visitation in France
In May 2011, a total of 47.4 million users in France (age 6+) went online, up 3 percent from the previous year. Users in France stayed an average of 1,571.8 minutes or 26.2 hours online in May. Google Sites ranked as the most visited property with 44.5 million unique visitors, followed by Microsoft Sites (40.8 million visitors), and Facebook.com (32.5 million visitors). Luxury retailer Groupe PPR, which attracted 18.2 million visitors, was the fastest gaining property with a 17-percent increase from a month ago.

Top Properties in France
Ranked by Total Unique Visitors (000)
May 2011
Total France, Age 6+, Home and Work Locations
Source: comScore MMX
Properties Total Unique Visitors (000) % Reach Average Minutes per Visitor
Total Internet : Total Audience 47,374 100.0% 1,571.8
Google Sites 44,530 94.0% 175.9
Microsoft Sites 40,823 86.2% 245.9
Facebook.com 32,480 68.6% 308.8
Orange Sites 23,310 49.2% 99.8
Yahoo! Sites 22,070 46.6% 60.6
CCM-Benchmark 20,844 44.0% 10.5
Wikimedia Foundation Sites 20,656 43.6% 14.2
Iliad - Free.fr Sites 20,520 43.3% 22.0
Groupe Pages Jaunes 19,889 42.0% 13.9
Groupe PPR 18,181 38.4% 12.2

As there were a string of bank holidays in France in May, the fastest growing web category was Car Rental (up 69 percent from the previous month), driven by the growth in monthly visitation to Paris-based European rental car company property Europcar, Hertz.fr, and Priceline subsidiary eLocationdeVoitures.fr. In preparation for an annual income tax filing deadline at the end of May, properties in the Taxes category also saw an increase in visitation of 50 percent. Finally, as Mother’s Day approached for France, properties purveying flowers, presents, and e-cards in the Flowers/Gifts/Greetings category saw an increase of 43 percent.

Fastest Growing Categories in France*
Ranked by Percent Change in Total Unique Visitors (000) from April 2011
May 2011
Total France, Age 6+, Home and Work Locations
Source: comScore MMX
Categories Total Unique Visitors (000) % Reach % Growth from April 2011
Total Internet : Total Audience 47,374 100.0% 0.1%
Car Rental 2,620 5.5% 68.8%
Taxes 633 1.3% 49.6%
Flowers/Gifts/Greetings 5,540 11.7% 43.2%
Humor 7,395 15.6% 38.4%
Health Care 2,426 5.1% 38.0%
Beauty/Fashion/Style 13,480 28.5% 36.6%
Lotto/Sweepstakes 8,498 17.9% 34.3%
Government 19,081 40.3% 33.2%
Information 6,545 13.8% 29.8%
Airlines 7,529 15.9% 28.7%

*Excludes Platform and ISP categories.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com