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Data Gem Set. 2, 2014 | Share

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

Smartphone Users Number of App Downloads Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all app time spent on smartphones occurs on the individual’s single most used app. Leggi di più

Comunicato stampa Ago. 12, 2014 | Share

comScore Selected by thePlatform to Provide Video Content and Advertising Analytics and Reporting

comScore, Inc. (NASDAQ: SCOR) and thePlatform, the leading white-label video publishing company, today announced the integration of comScore’s Digital Analytix into thePlatform’s mpx video publishing system. Leggi di più

Comunicato stampa Ago. 5, 2014 | Share

Yahoo Ensures and Verifies Audience Delivery Using comScore

Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE®. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for... Leggi di più

Comunicato stampa Ago. 5, 2014 | Share

comScore Appoints Mel Wesley as Chief Financial Officer

comScore (NASDAQ: SCOR) today announced that Mel Wesley will be joining the company as Chief Financial Officer, effective August 29th. Leggi di più

Comunicato stampa Ago. 4, 2014 | Share

comScore Acquires MdotLabs to Augment its Non-Human Traffic Detection Technology

comScore (NASDAQ: SCOR) today announced that it has acquired MdotLabs to augment its non-human traffic (NHT) detection methods used in the MMX and validated Campaign Essentials (vCE) product suites. Leggi di più

Comunicato stampa Giu. 11, 2014 | Share

Study: Consumers Demand More Flexibility When Shopping Online

Today, comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS), a global leader in logistics and transportation services, released these and other findings in the 3rd annual UPS Pulse of the Online Shopper™ Study. Leggi di più

Comunicato stampa Giu. 4, 2014 | Share

comScore Subscriber Analytix™ Awarded the Pipeline’s 2014 COMET Innovation Award for Big Data & Analytics

comScore, Inc. (NASDAQ: SCOR) announced that its comScore Subscriber Analytix™ product was awarded the 2014 Pipeline COMET Innovation Award for Big Data & Analytics. Leggi di più

Comunicato stampa Mag. 15, 2014 | Share

IPG Mediabrands Selects comScore as a Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that IPG Mediabrands has selected comScore as a strategic partner for digital campaign measurement. Leggi di più

Video Mag. 15, 2014 | Share

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement

From TV to Total Video

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement. View

Blog Apr. 18, 2014 | Share

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Leggi di più