Public Relations


Cerca

Stati Uniti
Comunicato stampa Mar. 3, 2015 | Share

Global Study Reveals Online Shoppers Want More Flexibility

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale. Leggi di più

Comunicato stampa Feb. 18, 2015 | Share

comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App Publishers

Yahoo-Flurry

comScore, Inc. (NASDAQ : SCOR) today announced an integration with Flurry from Yahoo (NASDAQ: YHOO) through Yahoo’s Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix® and MMX® Multi-Platform. Mobile app publishers around the globe using Flurry... Leggi di più

Comunicato stampa Feb. 12, 2015 | Share

New Brightcove Video Player Receives Broad Support from the Video Ecosystem

Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud services for video, today announced that the new Brightcove Player, which powers the next generation of video experiences across Brightcove’s suite of products, has received broad support across the expansive online video ecosystem. Brightcove partners supporting the new player, whether through... Leggi di più

Blog Feb. 6, 2015 | Share

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites is low, which means they are affirmatively delivering trustworthy inventory for advertisers. Leggi di più

Blog Feb. 4, 2015 | Share

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they? Leggi di più

Comunicato stampa Gen. 22, 2015 | Share

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. Leggi di più

Comunicato stampa Gen. 15, 2015 | Share

comScore Adds Joan Lewis to its Board of Directors

comScore, Inc. (NASDAQ: SCOR) today announced that Joan M. Lewis, formerly Senior Vice President of Global Consumer and Market Knowledge at The Procter & Gamble Company, has been appointed as a member of the company’s Board of Directors, effective today. She will also serve on the Audit Committee of the Board of Directors. Ms. Lewis’ appointment... Leggi di più

Comunicato stampa Nov. 20, 2014 | Share

comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns

comScore, Inc. a global leader in measuring the digital world, today announced a comprehensive partnership program for validated Campaign Essentials™ Mobile (vCE® Mobile), comScore’s campaign measurement solution for demographic delivery insights across smartphones and tablets, to enable accurate and holistic measurement of mobile campaign performance.... Leggi di più

Comunicato stampa Nov. 13, 2014 | Share

comScore Releases 2014 U.S. Online Auto Insurance Shopping Report

comScore, Inc. (NASDAQ: SCOR) today released its 2014 Online Auto Insurance Shopping Report, which provides a detailed analysis of overall industry trends, and the attitudes and intentions of consumers shopping for auto insurance online. Additionally, the study provides insight as to how, why and where consumers shop for auto insurance. The study is... Leggi di più

Comunicato stampa Nov. 4, 2014 | Share

comScore Provides Integration with Lotame’s DMP through its Digital Analytix® Platform

comScore, Inc. and Lotame, a leading independent data management platform, today announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. Leggi di più