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Comunicato stampa Ago. 11, 2015 | Share

comScore Appoints Aaron Fetters as Senior Vice President of comScore Marketing Solutions

comScore Appoints Aaron Fetters as Senior Vice President of comScore Marketing Solutions

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Aaron Fetters has joined comScore as Senior Vice President of Marketing Solutions. Leggi di più

Comunicato stampa Ago. 4, 2015 | Share

comScore and Google Measurement Solution Now Widely Available to DoubleClick Customers

vCE in Double Click

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that comScore validated Campaign Essentials™ (vCE®) is now widely available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers. Leggi di più

Comunicato stampa Giu. 3, 2015 | Share

UPS Online Shopping Study: Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns. Leggi di più

Comunicato stampa Giu. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. Leggi di più

Comunicato stampa Giu. 1, 2015 | Share

comScore Introduces MobiLens® Plus to Provide Combined Smartphone and Tablet Insights

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices. Leggi di più

Comunicato stampa Mag. 5, 2015 | Share

comScore Acquires Proximic to Bolster Pre-Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities... Leggi di più

Comunicato stampa Apr. 29, 2015 | Share

comScore Introduces Panel-Informed Attribution to Improve Advertisers’ Targeting, Timing and Tactics in Reaching the Right Customer Segments

First of its Kind Attribution Solution Developed with ZenithOptimedia Provides More Complete Picture of Customers and Powers More Sophisticated Segmentation Capabilities Leggi di più

Comunicato stampa Apr. 28, 2015 | Share

Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. (NASDAQ : SCOR) and Kantar Media today announced that they are introducing their first joint offering for cross-media audience measurement to key clients. Leggi di più

Comunicato stampa Apr. 22, 2015 | Share

comScore, in Collaboration with CIMM, Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms. Leggi di più

Blog Apr. 13, 2015 | Share

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Most Used Digital Platform

Mobile Internet Usage Skyrockets

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of New York Times. Mobile devices have quickly become our go-to for a whole range of digital services that we rely on every day. Leggi di più