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Blog Lug. 29, 2015 | Share

Are Smartphones the Swiss Army Knife of the Millennial Generation?

Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile, and the smartphone in particular, has already revolutionized the news, video, social media and... Leggi di più

Market Ranking Lug. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for June 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for June 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.8 million... Leggi di più

Market Ranking Lug. 24, 2015 | Share

comScore Releases June 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 193.6 million Americans watched online content videos via desktop computer in June 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and... Leggi di più

Blog Lug. 20, 2015 | Share

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique visitors) is a major component. It turns out, however, that accurately measuring an audience’s true reach is a trickier task than one might initially... Leggi di più

Market Ranking Lug. 16, 2015 | Share

comScore Releases June 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in June with 64 percent of search queries conducted. Leggi di più

Libro bianco Lug. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... Leggi di più

Comunicato stampa Lug. 14, 2015 | Share

comScore’s Global Mobile Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, recently published The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond. The report, available to the public as a complimentary download, shares insights into how much global and mobile audiences contribute to a publisher’s... Leggi di più

Market Ranking Lug. 2, 2015 | Share

comScore Reports May 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

Market Ranking Giu. 19, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for May 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique... Leggi di più

Market Ranking Giu. 19, 2015 | Share

comScore Releases May 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leggi di più