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Video Feb. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. View

Blog Feb. 12, 2015 | Share

comScore and Kantar Partner on Global Cross-Media Audience and Campaign Measurement

Kantar

Earlier today, comScore announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance establishes a framework to bring the best of breed elements from the two companies – our products, technology, data assets, research panels and relationships – together to provide world class cross-platform audience and advertising... Leggi di più

Blog Feb. 11, 2015 | Share

Measurement Proves the Effectiveness of Mobile Advertising

Mobile now accounts for more than 60 percent of all digital media time spent, but there is still hesitancy from advertisers around allocating more budget to mobile ads. Typically advertisers will require substantial proof before making large-scale changes to their media strategy, which is why the ability to measure mobile advertising effectiveness is... Leggi di più

Data Gem Feb. 9, 2015 | Share

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting in Better ROI

ConAgra

The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed the online advertising game. Fortunately advertisers now have the tools needed to understand sources of waste, which they can use to increase the performance... Leggi di più

Blog Feb. 6, 2015 | Share

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and NHT will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites is low, which means they are affirmatively delivering trustworthy inventory for advertisers. Leggi di più

Comunicato stampa Feb. 5, 2015 | Share

comScore’s Value of a Digital Ad Whitepaper Available for Download

Value of a Digital Ad Whitepaper

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing its full potential and how these challenges are being addressed. Recent innovations in digital ad... Leggi di più

Libro bianco Feb. 5, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately, significant innovations in digital ad measurement are beginning to clean up the mess and... Leggi di più

Blog Feb. 4, 2015 | Share

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they? Leggi di più

Blog Feb. 3, 2015 | Share

What Potential Does Pinterest Have as an Advertising Platform?

Pinterest Promoted Pins

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social media upstarts like Instagram, Snapchat and Vine. And while Pinterest may not grab the same headlines it used to, the platform has quietly and steadily... Leggi di più

Blog Gen. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Leggi di più