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Press Release Lug. 14, 2016 | Share

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN)* member sites compared to non-member sites. Read more

Presentation Lug. 14, 2016 | Share

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Read more

Presentation Lug. 13, 2016 | Share

IAB Europe Research Awards Winner Webinar: comScore and News UK

IAB Europe Research Awards Winner Webinar: comScore and News UK

The 2016 IAB Research Awards recognized and celebrated the research projects and the contribution they have made to the development of the digital advertising industry. Learn how comScore partnered with News UK and Kellar Fay to understand the holistic impact of advertising online and offline. Read more

Presentation Lug. 12, 2016 | Share

Targeting Casino-Goers

Targeting Casino-Goers

This presentation focuses on targeting potential and current casino customers with your TV buys. Read more

Presentation Giu. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more

Press Release Giu. 22, 2016 | Share

comScore and xAd Partner to Provide Global Measurement Solution Linking Campaign Delivery to In-Store Visitation

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s... Read more

Video Giu. 2, 2016 | Share

Viewability will re-price premium inventory next year

When buyers can successfully identify which ad impressions are really viewable, how will ad pricing change? Duncan Trigg in an interview with Beet.TV. View

Case Study Mag. 18, 2016 | Share

The Impact of Advertising on Audience Behaviour: A News UK Case Study

The Impact of Advertising on Audience Behaviour A News UK Case Study

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. Read more

Press Release Apr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Read more

Presentation Apr. 18, 2016 | Share

From the Dealership to the Livingroom: Reach Your Auto Intenders

From the Dealership to the Livingroom Reach Your Auto Intenders

In this presentation Julia Johnston, comScore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys. Read more