Public Relations


Search and Filter

Health United States
Blog Set. 19, 2016 | Share

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Among Affluent Users

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Among Affluent Users

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take a look at apps that skew heaviest among users in the higher income brackets, as this can be a particularly valuable demographic segment for marketers.... Read more

Presentation Ago. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Read more

Press Release Lug. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Read more

Whitepaper Lug. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Read more

Blog Nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Read more

Blog Ott. 24, 2013 | Share

Following Initial Fiasco, Healthcare.gov Website Conversions Jump as Traffic Surge Subsides

More than three weeks have passed since the Health Insurance Marketplace opened to the public, and following the initial spike of 2.5 million unique visitors on October 1st, comScore data indicates that traffic has steadily and dramatically declined ever since. Read more

Blog Ott. 7, 2013 | Share

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans on 1st Day

U.S. Unique Visitors to Healthcare.gov

With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the massive amount of web traffic the Marketplace is experiencing. Indeed, comScore data confirm the considerable early interest in the Marketplace among American s seeking information about their health insurance options... Read more

Press Release Lug. 31, 2013 | Share

comScore Introduces Digital Measurement of Health Insurance Exchanges

comScore, Inc. (NASDAQ: SCOR) today announced the introduction of a new service that provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace, which opens October 1, 2013 as part of the Affordable Care Act. This new service will offer comprehensive insights into the entire online health insurance acquisition... Read more

Press Release Giu. 25, 2013 | Share

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... Read more

Press Release Dic. 3, 2012 | Share

New Study on Physician Online Behaviors Shows Health Care Professional Sites Reach 4 out of 5 Physicians, While Electronic Medical Records Show Highest Engagement

comScore, Inc. (NASDAQ: SCOR) today released new findings from a study based on data generated by the comScore/Symphony Health Care Professional (HCP) Measurement Solutions offering, which provides insight into the actual online behavior of physicians with regard to health-related categories, and the Physician Mobile Survey, a survey of physicians’... Read more