comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leggi di piùDi: Kate Dreyer Tag: Ad Impressions, Ad Validation, Advertising, Cross Media
As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leggi di piùDi: Eli Goodman Tag: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. ViewCon: Serge Matta Tag: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video
comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Leggi di piùDi: Andrew Lipsman Tag: Cross Media, Mobile, Multi-Platform, TV, Video
comScore Announces Agreement with Nielsen to License PPM Television and Radio Data Pursuant to a Federal Trade Commission Decision and Order
comScore (NASDAQ: SCOR) today announced that, in accordance with the Federal Trade Commission’s Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected... Leggi di piùDi: Kate Dreyer Tag: comScore Financial News, Cross Media
During IAB Inspirational, Jaime Agulló, Managing Director of comScore Iberia, demonstrated the importance of data-driven advertising planning for consumers on multiple devices. Leggi di piùDi: Jaime Agulló Tag: Advertising, Audience Measurement, Cookies, Cross Media, Multi-Platform
In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. Leggi di piùTag: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform
This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Leggi di piùTag: Engagement, Media & Entertainment, Mobile, Tablets
This webinar presented in Chinese by Fang Cai, presents key insights from the recently released 2013 China–Taiwan–Hong Kong Digital Future in Focus report. The webinar covered prevailing trends in web usage, social media, online video, search and e-commerce from China. Leggi di piùTag: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile
comScore, Inc. (NASDAQ: SCOR) today released the 2013 China–Taiwan–Hong Kong Digital Future in Focus report, providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Also included is analysis... Leggi di piùDi: Amarpal Singh Tag: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile