comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Leggi di piùDi: Gian Fulgoni Tag: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Leggi di piùDi: Adam Lella Tag: Advertising, e-Commerce, Mobile, Multi-Platform, Cerca, Social, Video
2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leggi di piùDi: Adam Lella, Andrew Lipsman, Kate Dreyer Tag: Advertising, e-Commerce, Mobile, Multi-Platform, Cerca, Social, Video
comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Leggi di piùDi: Hélène Azevedo Tag: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets
comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Leggi di piùDi: Kevin Duong Tag: Advertising, Mobile, Multi-Platform, Cerca, Video
The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Leggi di piùDi: Andrew Lipsman Tag: Advertising, Mobile, Multi-Platform, Social
In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. Leggi di piùDi: Gian Fulgoni Tag: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform
comScore Digital Analytix® Multi-Platform Awarded 2014 New Technology of the Year by Digital Analytics Association
comScore, Inc. (NASDAQ: SCOR) announced that its Digital Analytix Multi-Platform product was named 2014 New Technology of the Year by the Digital Analytics Association (DAA). comScore Digital Analytix Multi-Platform was one of five nominees in the category, and tied with Tealium’s AudienceStream for first place. Leggi di piùDi: Kate Dreyer Tag: Awards, Big Data, Multi-Platform, Web Analytics
Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association
Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. Leggi di piùDi: Jodi McDermott Tag: Awards, Big Data, Multi-Platform, Web Analytics
The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Leggi di piùDi: Michael Ciadella Tag: Advertising, Amazon, Apps, Mobile, Multi-Platform