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presentazione Feb. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Flurry by Yahoo

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Leggi di più

Comunicato stampa Feb. 18, 2015 | Share

comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App Publishers

Yahoo-Flurry

comScore, Inc. (NASDAQ : SCOR) today announced an integration with Flurry from Yahoo (NASDAQ: YHOO) through Yahoo’s Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix® and MMX® Multi-Platform. Mobile app publishers around the globe using Flurry... Leggi di più

Market Ranking Feb. 9, 2015 | Share

comScore Reports December 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for December 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

Comunicato stampa Gen. 20, 2015 | Share

comScore Announces U.S. Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore’s leading digital video measurement product, Video Metrix®, will enable... Leggi di più

Video Gen. 20, 2015 | Share

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users. View

Market Ranking Gen. 8, 2015 | Share

comScore Reports November 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2014. Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

Market Ranking Dic. 5, 2014 | Share

comScore Reports October 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2014. Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

Comunicato stampa Nov. 20, 2014 | Share

comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns

comScore, Inc. a global leader in measuring the digital world, today announced a comprehensive partnership program for validated Campaign Essentials™ Mobile (vCE® Mobile), comScore’s campaign measurement solution for demographic delivery insights across smartphones and tablets, to enable accurate and holistic measurement of mobile campaign performance.... Leggi di più

Market Ranking Nov. 6, 2014 | Share

comScore Reports September 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for September 2014. Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

Market Ranking Ott. 7, 2014 | Share

comScore Reports August 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer with 42 percent OEM market share, while Google Android led as the #1 smartphone platform with 52... Leggi di più