Public Relations

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 Mag - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Comunicato stampa Apr. 3, 2014 | Share

comScore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... Leggi di più

Di: Ana Laura Zain Tag: Android, iOS, Mobile, Smartphone, Tablets

Comunicato stampa Mar. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Leggi di più

Di: Hélène Azevedo Tag: Audience Measurement, Multi-Platform, Newspapers, Smartphone, Tablets

Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Leggi di più

Di: Adam Lella Tag: Demographics, Marketing Research, Mobile, Smartphone, Tablets

presentazione Dic. 2, 2013 | Share Digital Consumer

The Top Burning Issues in Digital in Germany

At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Leggi di più

Tag: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets

presentazione Nov. 26, 2013 | Share Multi-Platform Measurement Webinar Portuguese

Multi-Platform Measurement Webinar Portuguese

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Leggi di più

Tag: Mobile, Smartphone, Tablets, Web Analytics

presentazione Nov. 22, 2013 | Share

Multi-Platform Measurement Webinar Spanish

comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Leggi di più

Tag: Mobile, Smartphone, Tablets, Web Analytics

presentazione Nov. 5, 2013 | Share Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Leggi di più

Tag: Engagement, Media & Entertainment, Mobile, Tablets

Blog Ott. 4, 2013 | Share comScore and UKOM Event 2013

comScore & UKOM Present The Multi-Platform Majority

On Tuesday 1st October, comScore and UKOM hosted an exclusive London event to outline, for the first time, how unduplicated audiences balance their PC, Mobile and Tablet consumption. Hundreds of media experts from around London including those from global marketers, top agencies, premium publishers and technology innovators were in attendance to celebrate... Leggi di più

Di: Ayaan Mohamud Tag: Advertising, Eventi, Mobile, Multi-Platform, Tablets

Comunicato stampa Ott. 3, 2013 | Share

comScore to Present Insights about the Omnichannel Shopper at Money2020 Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Kevin Levitt, Senior Vice President of comScore Financial Services, will present at Money2020 in Las Vegas, NV on Monday, October 7, 2013 at 9:05 a.m. ET. Leggi di più

Di: Kate Dreyer Tag: e-Commerce, Multi-Platform, Retail, Smartphone, Tablets

presentazione Ott. 3, 2013 | Share From Platforms to People: Multi-Platform Planning Insights

From Platforms to People: Multi-Platform Planning Insights

comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform Majority as it outlines for the first time how unduplicated audiences in the UK balance their PC,... Leggi di più

Tag: Ad Validation, Audience Measurement, Mobile, Tablets

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