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Blog Mar. 19, 2014 | Share

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Digital Analytix Multi-Platform Awarded

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. Leggi di più

Blog Mar. 14, 2014 | Share

The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... Leggi di più

presentazione Feb. 13, 2014 | Share

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

digital analytics marketing to multi-platform majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. Leggi di più

Video Feb. 3, 2014 | Share

Digital Analytix Case Study Hertz NeverLost

Digital Analytix Case Study Hertz NeverLost

Digital Analytix in Action: Learn how Navigation Solutions, a Hertz Company, is using Digital Analytix to create new opportunities. View

Blog Nov. 4, 2013 | Share

Healthcare.gov: Traffic is Up Slightly, But Browsing and Enrollment is Down

After a decline in traffic to healthcare.gov during the third week of open enrollment, traffic increased during the beginning of week four as the number of unique visitors reached 500,000 per day for the first time since October 10th. Leggi di più

Blog Ott. 24, 2013 | Share

Five Strategies for Effectively Marketing to the Multi-Platform Majority

Five Strategies for Effectively Marketing to the Multi-Platform Majority

In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization. Publishers, advertisers and marketers must be empowered with the right metrics to understand holistically how their audiences behave online if they are... Leggi di più

Video Ott. 21, 2013 | Share

Escape with Digital Analytix® Multi-Platform

Digital Analytix Multi-Platform

comScore Digital Analytix® Multi-Platform is the revolutionary enterprise analytics solution that is transforming modern business. View

Libro bianco Ott. 17, 2013 | Share

Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. This white paper will provide companies with important context for understanding how having the right tools and, in turn, digital insights will... Leggi di più

Blog Ott. 7, 2013 | Share

Healthcare.gov Sees Massive Traffic Spike, Reaching 2.5 Million Americans on 1st Day

U.S. Unique Visitors to Healthcare.gov

With the Health Insurance Marketplace open to the public as of a few days ago, there have already been a number of reports about the massive amount of web traffic the Marketplace is experiencing. Indeed, comScore data confirm the considerable early interest in the Marketplace among American s seeking information about their health insurance options... Leggi di più

Blog Set. 10, 2013 | Share

Measurement in the Evolving App Environment

Mobile Apps

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Leggi di più