Mobile consumer insights
across smartphones and tablets

Connect mobile consumption with intents, interests and satisfaction

comScore MobiLens® Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens Plus connects data about consumers’ mobile content consumption with their purchase-intents, interests and device satisfaction.

Request a demo Product Overview Product Benefits

Deduplicated audience behavior
and insights across devices

Deduplicated audience behavior and insights across devices

MobiLens Plus Answers:

Which site/app has visitors that also have high device satisfaction?

Is there a skew in the way my audience uses & perceives mobile phones vs. tablets?

Access wide-spectrum of user-behaviors that
influence consumer preferences for mobile products

MobiLens Plus Answers

What are consumers’ reasons for not using mobile banking?

Does device brand loyalty correlate with demographic factors?

Access wide-spectrum of user-behaviors

New insights into device purchase-intents
and mobile advertising preferences

Location based advertising

MobiLens Plus Answers

What % of consumers plan to upgrade to a new device/brand?

Is your push notification advertising strategy on phones and tablets acceptable to your target segment?

Desideri saperne di più?

Contattaci oggi stesso per scoprire le soluzioni comScore.

Contattaci online

Related Products

comScore MMX™ Multi-Platform, La soluzione di misurazione dell'audience digitale e di media planning più completa in assoluto
Per saperne di più
Mobile Metrix® valida la tua audience con metriche oggettive e provate, in modo da supportare la vendita della pubblicità mobile e mostrare il tuo posizionamento rispetto...
Per saperne di più