comScore TV Essentials® helps television buyers and sellers make smarter transactions by giving them a deeper understanding of the true value of their television viewing audience.
Providing unparalleled TV measurement, this unique service gives agencies, advertisers and television networks access to massive amounts of exclusive viewership information for a level of granularity and stability absent from traditional television measurement services.
Get better results from TV.
Get granular with reporting on 250+ networks, 52 million screens and approximately 22 million households across the U.S.
Pinpoint more valuable audiences with information from the programs they watch, to the cars they drive and the products they buy.
Exact Commercial Ratings®
Determine how specific national TV commercials perform within an ad pod rather than settle for the average of all commercials within a telecast.
Benefits of TV Essentials
Be more efficient.
Spend less time and resources on make-goods with more predictable and stable television measurement.
Optimize your spend.
Inform your current TV targeting, planning and buying decisions.
Go beyond C3.
See exactly how many viewers were exposed to your specific commercials in a campaign.