PreAct

Monitor the Health of a Film’s Marketing Campaign a Year in Advance

Richiesta demo

comScore is the global standard for box office reporting – precisely measuring movie viewership from more than 95% of the worldwide box office.

comScore PreAct™ is a long-lead measurement tool that helps clients gauge the performance of a theatrical marketing campaign.

Users can get exclusive insight into audience interest and the impact of pre-release marketing campaigns. PreAct quantifies these insights allowing users the opportunity to course correct during the critical marketing stage of a film. A movie industry-first, PreAct combines comScore’s box office measurement with data analytics developed by Reactor Research and Crimson Hexagon’s industry-leading social media analysis capabilities.

Request a demo

Will they go?

Measure the overall health of your marketing campaign.
Monitor audience conversation and sentiment a year before its theatrical release.

Make more informed and effective pre-release marketing decisions.
Use early audience insights to make campaign adjustments as necessary.

Go beyond sheer numbers.
Get better insights with conversion classified into unique categories.

Desideri saperne di più?

Contattaci oggi stesso per scoprire le soluzioni comScore.

Contattaci online

Prodotti associati

comScore Box Office Essentials® is the movie industry’s census-based currency, collecting, processing and reporting on how many people go to the movies and how much they...
Per saperne di più
comScore International Box Office Essentials® gives every major studio, mini-major and prominent independent film distributor in the worldwide industry the numbers they need,...
Per saperne di più
comScore PostTrak™ exit polling service reports audience demographics and the aspects of each title that trigger interest and attendance – all in real time.
Per saperne di più
comScore Swift™ is an electronic box office reporting system that facilitates an efficient flow of reconciled theater level ticket transactions, allowing for faster invoicing...
Per saperne di più