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Blog Giu. 12, 2015 | Share

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Most Popular Reasons for Not Using Mobile Banking Service

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either a mobile phone or tablet) does not use their mobile device for banking activities. Leggi di più

Blog Giu. 11, 2015 | Share

How the “Buy Button” Can Help Fill the M-Commerce Gap

Share of Online Retail Browsing vs. Spending by Platform

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. comScore’s recently released Q1 2015 data shows that while 59 percent of digital shopping time occurred on mobile devices, smartphones and tablets only drove 15 percent of total e-commerce spending – a phenomenon we call the “M-Commerce... Leggi di più

Blog Giu. 11, 2015 | Share

AppNexus Joins comScore Industry Trust

AppNexus Joins comScore Industry Trust

As of today, comScore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key comScore advertising metrics directly in select programmatic trading platforms – are available to AppNexus customers in the U.S., Canada and Mexico with additional market rollout coming soon. Leggi di più

Libro bianco Giu. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. Leggi di più

Blog Giu. 8, 2015 | Share

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

Create a Better Digital Advertising Strategy with Actionable Insights in One Central Data Platform

In order for brands to have an effective ad campaign from planning to implementation and evaluation, they need to have access to the metrics that demonstrate ads are delivered successfully. While these metrics are currently available, gathering all of these metrics that live in disparate places to create actionable insights is very labor-intensive for... Leggi di più

Case Study Giu. 8, 2015 | Share

Increase Ad Effectiveness and Drive Partner Efficiencies with Digital Analytix®

Digital Analytix: How a Flexible Digital Analytics Platform Can Increase Advertising Effectiveness and Efficiencies between an Advertiser and its Agencies

This case study from Kellogg, a prominent brand advertiser with a vast portfolio of consumer products, explores how Digital Analytix and its Media Data Hub solution made it possible for Kellogg executives and other key decision makers to take immediate action with regard to their ad campaigns and improve company’s overall digital advertising strategy... Leggi di più

Market Ranking Giu. 5, 2015 | Share

comScore Reports April 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for April 2015. Data from this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet... Leggi di più

Blog Giu. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... Leggi di più

Comunicato stampa Giu. 3, 2015 | Share

UPS Online Shopping Study: Empowered Consumers Changing the Future of Retail

Avid online shoppers have raised the bar on what it takes for a retailer to stay competitive. Consumers want advanced mobile features, flexible shipping options and hassle-free returns. Leggi di più

Comunicato stampa Giu. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. Leggi di più