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Blog Giu. 15, 2011 | Share

The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes. Read more

Data Gem Mag. 16, 2011 | Share

LinkedIn Thrives Across All Markets

Growth of Unique Visitors to LinkedIN

LinkedIn's audience has grown across all markets when comparing data from March 2010 to March 2011. On a worldwide scale, the social networking site for business professionals has seen a growth of 65 percent, from 48 million users in March 2010 to 79 million as of March 2011. Read more

Data Gem Mar. 2, 2011 | Share

Facebook and Twitter –Most European Users Between 15-24 Years Old

Facebook and Twitter –Most European Users Between 15-24 Years Old

The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to Facebook and Twitter mirrors that of social networking site users in general, LinkedIn has an older... Read more

Data Gem Ott. 20, 2010 | Share

Top Social Network Publishers by Advertising Exposed Reach %

Top Social Network Publishers by Advertising Exposed Reach

Ads on Facebook.com reach 62 percent of Americans online, while ads on MySpace reach 24 percent. Read more

Blog Set. 10, 2010 | Share

LinkedIn: Crossing Borders and Connecting People

Last week, comScore announced our acquisition of Nedstat, a leading provider of global analytics and online optimization based in Amsterdam, the Netherlands. It was great to welcome the Nedstat folks as part of the comScore team, and we have already begun the process of integrating our companies. In working with a handful of people from Nedstat, I noticed... Read more