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Blog Giu. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... Leggi di più

Comunicato stampa Giu. 3, 2015 | Share

comScore Introduces Industry’s First Combined GRP and Viewability Solution for Mobile Advertising

Daily reporting of mobile ads brings measurement into alignment with desktop display and video campaigns through comScore validated Campaign Essentials. Leggi di più

Blog Giu. 3, 2015 | Share

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the Strengths and Advantages of Mobile Advertising

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the Strengths and Advantages of Mobile Advertising

Over the past year, we have been working with select clients to deliver mobile audience delivery data – including reach, frequency and GRPs – as part of a charter study. In partnership with our charter clients, we’re excited to share an aggregated view of some of the findings. Leggi di più

Comunicato stampa Giu. 1, 2015 | Share

comScore Introduces MobiLens® Plus to Provide Combined Smartphone and Tablet Insights

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the launch of MobiLens Plus, a market research tool that provides insights into the changing dynamics of consumers’ usage, attitudes and relationships with their devices. Leggi di più

Blog Mag. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Leggi di più

Market Ranking Mag. 7, 2015 | Share

comScore Reports March 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2015. Apple ranked as the top smartphone manufacturer with 42.6 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

presentazione Mag. 6, 2015 | Share

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Learn how you can partner with comScore to join a group of leading mobile publishers and networks as a comScore Mobile Authorized Tagging Partner. Our partners include companies like Drawbridge, Tremor Video, Kiip, IgnitionOne, Rhythm, AddictiveMobility, AdColony and many more. Leggi di più

Blog Apr. 28, 2015 | Share

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Single Platform Users' Share of Total Digital Population

Mobile’s rise over the past few years has been well-documented as it continues to achieve major milestones illustrating its immense popularity, such as last year when app usage surpassed desktop usage and began accounting for half of all U.S. digital media consumption. But its latest milestone shows just how far this platform has come in overtaking... Leggi di più

Comunicato stampa Apr. 22, 2015 | Share

comScore, in Collaboration with CIMM, Unveils First Look at Cross-Media Measurement Data for 11 CIMM Member Companies

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers around the globe will now be able to use key comScore advertising metrics directly in programmatic trading platforms. Leggi di più

Blog Apr. 13, 2015 | Share

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Most Used Digital Platform

Mobile Internet Usage Skyrockets

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of New York Times. Mobile devices have quickly become our go-to for a whole range of digital services that we rely on every day. Leggi di più