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Multi-Platform Stati Uniti
Blog Feb. 1, 2016 | Share

A New Model for a New Era of Cross-Platform Measurement

comScore

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Both comScore and... Leggi di più

Video Gen. 30, 2016 | Share

comScore CEO on Rentrak merger on CNBC Squawk on the Street

comScore CEO on Rentrak merger on CNBC Squawk on the Street

Serge Matta on Squawk Alley to discuss how changes in media consumption are challenging ratings agencies and what his company is doing to adapt. View

Market Ranking Gen. 21, 2016 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for December 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 248.4... Leggi di più

Market Ranking Dic. 23, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for November 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for November 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 247.1... Leggi di più

Comunicato stampa Nov. 24, 2015 | Share

A Major Milestone Passes, Moving the comScore-Rentrak Merger Forward to Next Step

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the waiting period for the Hart-Scott-Rodino Antitrust Improvement Act of 1976, as amended (the “HSR Act”), has expired in connection with their merger proposal. Leggi di più

Market Ranking Nov. 20, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.9 million... Leggi di più

Blog Nov. 11, 2015 | Share

Multi-Platform Media Planning in Practice

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specifically, we delved into how planning in device silos rather than with de-duplicated audiences can lead to missed campaign objectives and wasted spend. Leggi di più

Market Ranking Ott. 23, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for September 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.1... Leggi di più

presentazione Ott. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Leggi di più

Comunicato stampa Ott. 8, 2015 | Share

Media Industry Demonstrates Broad Support for the Announcement of a comScore and Rentrak Merger

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that clients and the media industry are demonstrating broad support for the announcement of the merger of comScore and Rentrak. Leggi di più