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Market Ranking Ott. 23, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for September 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for September 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.1... Leggi di più

presentazione Ott. 12, 2015 | Share

The Rise of the Multi-Platform Viewer

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shifting, a new type of consumer has risen: the Multi-Platform Viewer. Instead of one platform competing with another for attention, Multi-Platform Viewers... Leggi di più

Comunicato stampa Ott. 8, 2015 | Share

Media Industry Demonstrates Broad Support for the Announcement of a comScore and Rentrak Merger

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that clients and the media industry are demonstrating broad support for the announcement of the merger of comScore and Rentrak. Leggi di più

Blog Ott. 1, 2015 | Share

The Future of TV: Audience Lift and Audience Shift

The Future of TV: Audience Lift and Audience Shift

The fact that viewing habits are driving TV to a multi-platform future is not anything new. However, when industry-leaders who remain innovative amid all of this change get together to talk about this future, I make a point to listen to their predictions. Leggi di più

Libro bianco Ott. 1, 2015 | Share

2015 Global Digital Future in Focus

2015 Global Digital Future in Focus

In this report, we will examine key trends affecting the global digital ecosystem. We will show how the landscape has changed, who is leading the way, and what other regions can expect to see. Leggi di più

Blog Set. 29, 2015 | Share

The Rise of the Super Viewer and Why Advertisers Should Care

The Rise of the Super Viewer and Why Advertisers Should Care

Consumers today benefit from new technologies that have dramatically changed how we watch TV ... or at this point, video in general. Yet, through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and... Leggi di più

presentazione Set. 28, 2015 | Share

Push Play: Is your video strategy driving results or stuck on “Pause"?

Push Play: Is your video strategy driving results or stuck on “Pause?”

Federica Ancona of SKY and Andrew Read discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms. As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona... Leggi di più

Market Ranking Set. 25, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for August 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for August 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.4 million... Leggi di più

Comunicato stampa Set. 24, 2015 | Share

comScore Named a Visionary in Gartner’s First Magic Quadrant for Digital Marketing Analytics

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Digital Analytix® has been named a Visionary by Gartner, Inc. in its first-ever “Magic Quadrant for Digital Marketing Analytics” report. Leggi di più

Comunicato stampa Set. 22, 2015 | Share

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore’s 2015 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today published The 2015 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the medium that now drives the majority of digital behavior in the U.S. Leggi di più