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Press Release Set. 8, 2016 | Share

comScore lancia una soluzione che permette di far leva sui big data per ottimizzare le iniziative di pubblicità digitale

Oggi, comScore, Inc. (NASDAQ: SCOR) ha lanciato una nuova soluzione globale che permette a compratori e venditori di eseguire un targeting più efficiente a livello di audience e contenuti, massimizzando i risultati delle iniziative pubblicitarie. comScore Activation aiuta i venditori ad accrescere la portata delle proprie inventory e ottenere CPM più... Read more

Data Gem Set. 2, 2016 | Share

Working Hard: Movies & TV Shows That Got the Job Done

In honor of Labor Day: a comScore infographic with the movies & TV shows that worked overtime. Read more

Blog Set. 1, 2016 | Share

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online, according to comScore MMX® Multi-Platform and comScore Mobile Metrix®. While the... Read more

Presentation Ago. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Read more

Blog Ago. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Read more

Presentation Ago. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Read more

Video Ago. 12, 2016 | Share

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go. View

Press Release Ago. 10, 2016 | Share

comScore Board Names Co-Founder Gian Fulgoni as Company’s Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue to serve on the Board. Mr. Fulgoni previously served as the company’s Executive Chairman of... Read more

Press Release Lug. 26, 2016 | Share

comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. Read more

Blog Lug. 26, 2016 | Share

Reaching New TV Show Viewers with Precision

Reaching New TV Show Viewers with Precision

Every year, content creators invest millions of dollars in the creation and promotion of new TV shows. To boost the new show’s chance of success, its vital that networks know how to best reach the key segment of viewers known as “new show adopters” who consistently tune into new content. Read more