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Blog Apr. 4, 2016 | Share

Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads

Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads

The top online display advertisers deliver hundreds of billions of impressions every year. Unfortunately, more than half of the ad impressions served – 52 percent – never have the chance to make an impact because they’re either not viewable or not delivered to a human. Read more

Whitepaper Mar. 30, 2016 | Share

2016 U.S. Cross-Platform Future in Focus

2016 US Cross Platform Future in Focus

2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description might be that it’s becoming increasingly interconnected, with consumers seamlessly accessing... Read more

Case Study Mar. 23, 2016 | Share

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

In this case study, learn how Krux and comScore partner to help Kellogg improve advertising outcomes, including: Reducing invalid traffic across its brands, Automating optimization away from IVT, Saving $2 million dollars in wasted ad spend. Read more

Whitepaper Mar. 14, 2016 | Share

The Value of a Digital Ad

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable. Read more

Press Release Mar. 14, 2016 | Share

comScore’s Value of a Digital Ad Report Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how... Read more

Blog Mar. 10, 2016 | Share

comScore in Journal of Advertising Research on How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement

comScore in Journal of Advertising Research on How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marketers’ return on advertising investment (ROI) versus those that either are nice to know or downright misleading. The article was recently published... Read more

Video Feb. 29, 2016 | Share

Will digital ads outpace TV?

Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC. View

Blog Nov. 11, 2015 | Share

Multi-Platform Media Planning in Practice

Multi-Platform Media Planning in Practice

In our previous blog post, Bringing Mobile into the Digital Media Planning Process, we examined how the shift in consumers’ digital consumption has created challenges in planning efficiently. Specifically, we delved into how planning in device silos rather than with de-duplicated audiences can lead to missed campaign objectives and wasted spend. Read more

Press Release Ott. 26, 2015 | Share

comScore Wins the Print and Digital Research Forum’s Chairman’s Prize

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that at the Print and Digital Research Forum (P&DRF) 2015 London Symposium last week it won the Chairman’s Prize for innovative research led by Steve Millman, VP of Research at comScore, on how viewability and latency impact advertising effectiveness.... Read more

Presentation Ott. 26, 2015 | Share

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution. Read more