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Blog Mag. 5, 2014 | Share

Digital Analytix Focus: A Simplified User Interface for Actionable Business Insights

Digital Analytix Focus A Simplified User Interface for Actionable Business Insights

Available to all users of comScore’s Digital Analytix® Enterprise, this new UI provides easy access to frequently requested reports and data. Leggi di più

Market Ranking Mag. 2, 2014 | Share

comScore Reports March 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and comScore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2014. Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the #1 smartphone platform... Leggi di più

Comunicato stampa Apr. 30, 2014 | Share

comScore to Present at Investor Conferences in May

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that it will participate in several investor conferences in May 2014. Leggi di più

Comunicato stampa Apr. 29, 2014 | Share

comScore Inc. Reports First Quarter 2014 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the first quarter 2014. Leggi di più

Blog Apr. 29, 2014 | Share

What the comScore-Yahoo Partnership Means for vCE Clients

What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising on a global scale. Through this partnership, Yahoo will be integrating comScore validated Campaign... Leggi di più

Comunicato stampa Apr. 29, 2014 | Share

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

At today’s Digital Content NewFronts, comScore (NASDAQ: SCOR) and Yahoo (NASDAQ: YHOO) announced that they are partnering to simplify the digital ad buying and measurement process for marketers around the world Leggi di più

presentazione Apr. 28, 2014 | Share

State of Digital Advertising Q1 2014

State of Digital Advertising Q1 2014

Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman take an in-depth... Leggi di più

Comunicato stampa Apr. 24, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for March 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the comScore MMX® service. As spring finally arrived, many Americans embraced the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In... Leggi di più

Comunicato stampa Apr. 18, 2014 | Share

comScore Releases March 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing that 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion. Leggi di più

Blog Apr. 18, 2014 | Share

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Leggi di più