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Video Dic. 12, 2014 | Share

It's a very merry mobile Christmas

Mobile Retail Trends

Mobile is placing purchasing power in the hands of consumers, says Gian Fulgoni, comScore co-founder, providing insight to online shopping. View

Comunicato stampa Dic. 10, 2014 | Share

Green Monday Surges 15 Percent to $1.6 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday Season-to-Date

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 38 days of the November-December 2014 holiday season. For the holiday season-to-date, $35.4 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Green Monday (Dec. 8) reached $1.6... Leggi di più

Blog Dic. 9, 2014 | Share

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in DoubleClick

In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as well as brand leaders from companies like Comcast, Pfizer and Merck. Leggi di più

Blog Dic. 8, 2014 | Share

How Mobile is Transforming Holiday Shopping

Thanksgiving Dilemma

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving macroeconomic indicators. As a result of the NRF report, some analysts have suggested that many... Leggi di più

Market Ranking Dic. 5, 2014 | Share

comScore Reports October 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2014. Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leggi di più

Blog Dic. 4, 2014 | Share

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

The introduction and subsequent adoption of viewability and in-target measurement wields the promise of radically improved digital campaign performance, but it has also created a variety of challenges as the industry shifts toward new standards for valuing digital media. Fortunately the digital advertising industry has shown itself to be adaptable and... Leggi di più

Comunicato stampa Dic. 3, 2014 | Share

comScore to Present at Barclays Global Technology Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Serge Matta, President and Chief Executive Officer, will present at the Barclays Global Technology Conference in San Francisco, California on Tuesday, December 9th at 2:20 p.m. PT. Leggi di più

Comunicato stampa Dic. 2, 2014 | Share

Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 31 days of the November-December 2014 holiday season. For the holiday season-to-date, $26.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Leggi di più

Video Dic. 2, 2014 | Share

Cyber Monday kicks off

Gian Fulgoni on CNBC discussing the Black Friday weekend sales and Cyber Monday expectations

Gian Fulgoni, Chairman Emeritus and Co-Founder of comScore, on CNBC discussing the Black Friday weekend sales estimates by NRF and expectations for Cyber Monday. View

Comunicato stampa Nov. 30, 2014 | Share

Thanksgiving and Black Friday See Online Buying Bonanza as Both Days Surpass $1 Billion in Desktop Spending

comScore (NASDAQ : SCOR) today reported U.S. desktop retail e-commerce spending for the first 28 days of the November–December 2014 holiday season. For the holiday season-to-date, $22.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Leggi di più